We talk a lot about the customer’s journey. But what about our partner’s journey? Well, we’ve been listening to you intently. And as I mentioned last month, we know you expect best-in-class collaboration to “future-proof” your marketing, grow your sales, and distinguish your customer support. We also realize that one size does not fit all, and that your time is at a premium.
So, behind the scenes, we’ve been working hard to provide the most relevant and personalized Cisco.com partner experience and give you the fastest possible access to the assistance you need.
Our future-facing work is drawing industry recognition. In fact, I’m happy to share that we were just named a SiriusDecisions “Channel Marketing Program of the Year” for 2019, and several of our Global Partner Marketing team members were onsite to accept the award (Above from left to right: Stephanie Reaves, Jill Atcheson, Kelsi Doran, Jeanne Quinn, and Ashley McCann). The competition was stiff, but in the judges’ eyes, our targeted partner enablement journey and the impressive business impact we achieved made us the industry leader.
We told the story of our marketing technology refresh. This makeover helps ensure that when we communicate with you and your colleagues, you’ll find it useful and timely – and a far cry from the irrelevant noise hitting your inbox. Moreover, this refresh helps us make your Cisco.com experience more relevant to you personally.
And did we have results to share with judges! Improvements to our website, language and tools bumped our digital usability score by 59 percent, from a challenging 43 (out of 100) to a promising 73. And because one size does not fit all, we invested in technology that helps us discern each partner’s specific interests – and respond to them. As a result, a campaign that targeted select partners based on their interests helped generate $187 million in fresh bookings – in one quarter.
Reaching out to the right team at the right partner with the right content meant more of you engaged with us: Response to our emails grew threefold. And 150 percent more of you are going to Cisco.com to take advantage of Marketing Velocity, or Partner Marketing Central, and other resources across the board.
We’re not stopping here, of course. You can expect to continue benefiting from fewer but more relevant communications from us. And in the months to come, I’ll be introducing you to further enhancements to your Cisco digital experience. So watch this space.
I’m certainly proud of this coveted award, and the effort our team put into winning it. More than that, I’m pleased that we’re engaging with you more effectively, so you’ll be better armed to sell to and support our customers.
Check out the award winners, and as always, I look forward to your comments in the space below.