World Cup TV: Put Yourself in the Action
The most popular sporting event in the world is nearly upon us – that would be the FIFA World Cup international football (soccer) tournament that will occur during June 11th through July 11th. Football fans have been eagerly anticipating this once-every-four-years global phenomenon – as we know, the world stops for the World Cup.
If you’re a fan of soccer, then we have a special treat for you – visit our Live the Beautiful Game site, and put yourself in the action. And, by all means share your personalized video with your friends and family, so they can participate.
We hope you enjoy this fun way to experience first-hand the power of interactive IP video. In fact, my kids and I plan to have some fun as we turn my entire family into heroes.
More World Cup TV Viewers in 2010
According to the Sponsorship Intelligence market study, it’s estimated that a combined total of 715.1 million people from 214 countries and territories watched the 2006 final between Italy and France via the television broadcast. And, with so many more options to view the events, FIFA expects an increased audience for the 2010 event in South Africa.
The Immersive Experience
By and large, the way that most people engage with the televised games will be the usual hybrid of both a lean-back (relaxed) and lean-forward (immersed) experience. I’ve been thinking about how the TV viewing experience might evolve in four more years.
I can foresee that several enhancements will transform the 2014 FIFA World Cup – which is scheduled to take place in Brazil. Brazilian football fans have a notorious passion for the sport – an understatement, certainly. In fact, they often find creative ways to express themselves, and their support for the national team.
Imagine the IP-Enabled Possibilities
So, what’s in store for TV viewing innovations? While many predictions about evolving video entertainment are centered upon the on-demand aspects of content consumption, there’s good reason to believe that “live TV” will be equally transformed by the application of IP video technologies.
As an example, it’s likely that many people will be using a variety of consumer electronics devices to view live broadcast video – both at home and on-the-go. The viewing experience will incorporate more social media capabilities that increase interactivity and shared experiences to connect people in ways that are unimaginable today. In addition, 3D TV and IP widget experiments will move into the mainstream as the technology applications mature.
While you’re thinking about the possibilities of enhancing the video entertainment experience, we also invite you to tap your own imagination and tell us “what if your TV could..” and then enter the Cisco TV Video Contest for a chance to win a $10,000 prize.