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World Cup TV: Put Yourself in the Action


June 10, 2010 - 20 Comments

The most popular sporting event in the world is nearly upon us – that would be the FIFA World Cup international football (soccer) tournament that will occur during June 11th through July 11th. Football fans have been eagerly anticipating this once-every-four-years global phenomenon – as we know, the world stops for the World Cup.

Tap Your Creative Spirit, Get Involved Now!
http://www.livethebeautifulgame.com/

If you’re a fan of soccer, then we have a special treat for you – visit our Live the Beautiful Game site, and put yourself in the action. And, by all means share your personalized video with your friends and family, so they can participate.

We hope you enjoy this fun way to experience first-hand the power of interactive IP video. In fact, my kids and I plan to have some fun as we turn my entire family into heroes.

More World Cup TV Viewers in 2010
According to the Sponsorship Intelligence market study, it’s estimated that a combined total of 715.1 million people from 214 countries and territories watched the 2006 final between Italy and France via the television broadcast. And, with so many more options to view the events, FIFA expects an increased audience for the 2010 event in South Africa.

The Immersive Experience
By and large, the way that most people engage with the televised games will be the usual hybrid of both a lean-back (relaxed) and lean-forward (immersed) experience. I’ve been thinking about how the TV viewing experience might evolve in four more years.

I can foresee that several enhancements will transform the 2014 FIFA World Cup – which is scheduled to take place in Brazil. Brazilian football fans have a notorious passion for the sport – an understatement, certainly. In fact, they often find creative ways to express themselves, and their support for the national team.

Imagine the IP-Enabled Possibilities
So, what’s in store for TV viewing innovations? While many predictions about evolving video entertainment are centered upon the on-demand aspects of content consumption, there’s good reason to believe that “live TV” will be equally transformed by the application of IP video technologies.

As an example, it’s likely that many people will be using a variety of consumer electronics devices to view live broadcast video – both at home and on-the-go. The viewing experience will incorporate more social media capabilities that increase interactivity and shared experiences to connect people in ways that are unimaginable today. In addition, 3D TV and IP widget experiments will move into the mainstream as the technology applications mature.

While you’re thinking about the possibilities of enhancing the video entertainment experience, we also invite you to tap your own imagination and tell us “what if your TV could..” and then enter the Cisco TV Video Contest for a chance to win a $10,000 prize.

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20 Comments

  1. As an example, it’s likely that many people will be using a variety of consumer electronics devices to view live broadcast video – both at home and on-the-go. The viewing experience will incorporate more social media capabilities that increase interactivity and shared experiences to connect people in ways that are unimaginable today. In addition, 3D TV and IP widget experiments will move into the mainstream as the technology applications mature.

  2. This is a neat little application. Will there be an API version of this available to put on websites/blogs?

  3. Hello!Today in world every way is one Cazzie that is FIFA World Cup. You topic give me such a beautiful Idea that i enjoy FIFA World Cup with more fatality and easy.Sir, If you don't mind i write a URL of my blog which is related to future gadgets and Pleas give me comments.http://wofgtg.blogspot.com/"

  4. world cup has really been pushing the whole TV, online, and phone platform, interesting to see how it works out in the end....

  5. I am just glad that for once in a very long time, my country playes as well. Go Slovenia!!:D

  6. Wow that's really cool! Thank you!

  7. I adore soccer world cups! And thank Cisco for that fun!

  8. I am visiting on your Live the Beautiful Game site and it likes to be something interesting.It is very good and advanced technology which is introduced by Cisco. Thanks for sharing with us.

  9. Thanks for that! Me and my kids had a little go at this....great fun for a few minutes! Come on England....win the world cup!

  10. FIFA World Cup is very important for me, thank you for the program.

  11. Watched two games so far. Most exciting was the game last night, England vs. USA. Great game with a lot of chances to both teames. The underdogs from the USA played well in a tied 1-1 game. Will be interesting to follow the USA team. Think they might surprise everybody.Christian SpangsbergRengøringstips,Denmark"

  12. FIFA world cup. Yeah, the biggest competition in football. I like it. Thanks for your good article. Please Visit Back

  13. Good development

  14. i want to watch fifa world cup live

  15. Good and want to join.

  16. I really like this development and i want to part of the history.

  17. Apparently Japan is said to be approaching FIFA for the 2022 World Cup with innovative video capabilities -- such as using cameras to enable viewers to virtually position themselves on the pitch alongside the players. It also plans an Automatic Translation System which will enable fans from different countries to talk with each other in their own languages.

  18. I have been waiting for the world cup to start for months! Nice to see Cisco getting involved.

  19. is now the world cup, today attended the opening and really enjoyed it!

  20. FIFA World Cup is the event I've been always waiting for. It is about to begin in the next couple days. It's great Cisco can bring new technology to enjoy and experience more entertaining FIFA World Cup. I love Live the Beautiful Game site.