What’s New @ Cisco Live…our 20th Year!
We have a lot going on at Cisco Live 2009 and I wanted to take moment to address a few of the things that are new at this year’s event. For the first time, Cisco Live 2009 will be a hybrid event, offering both in-person and online experiences. The introduction of our 3D interactive platform, Cisco Live Virtual, gives us the opportunity to offer attendance options to customers who may not be able to attend in person. As with any immersive, interactive conference like Cisco Live, the onsite experience and the virtual experience are not the same and are not designed to be. Rather, we are able to offer a viable attendance alternative to a variety of audiences for those unable to take advantage of a traditional, in-person event experience. It is not our intention to replace either the in-person or virtual experience, rather to create an integrated portfolio of event experiences that will collectively comprise Cisco Live. Thus far, the response from Cisco customers has been tremendous. We expect more than 9,000 attendees onsite for Cisco Live in San Francisco, June 27-July 2, to take advantage of more than 400 technical sessions, visit with more than 140 Cisco partner exhibitors, and network with their peers. Thousands more will be experiencing Cisco Live from their desktops via Cisco Live Virtual, watching keynotes, attending virtual-only interactive sessions, and networking with their virtual peers as well as those who are onsite in San Francisco. For members of the press, we have created a rich virtual event that mirrors much of the show content. We know that an online event isn’t the same as attending in-person but we believe we have created a great online experience where virtual attendees will get access to keynotes, super sessions, show-floor demos, customer interviews, interactive executive roundtables and technical breakouts. Members of the press can register to attend Cisco Live via our virtual platform here Journalists interested in attending in-person, can still request a press pass that gives them access to much of the same content. We expect there will be a few journalists attending some show events in-person but we have worked hard to provide as much of this content to our virtual attendees as possible. Cisco has always been a market-leading innovator and using the network as the platform for events is a new frontier which offers more choices for participation. We believe it’s important to continue to evolve our processes so our communications can scale globally, sustainably and intelligently. We look forward to networking with everyone at Cisco Live 2009, either online or in-person. Find out how you can attend Cisco Live in person — via a FREE World of Solutions Expo Pass — at www.ciscolive.com. Or, register for your FREE Cisco Live Virtual pass at www.ciscolivevirtual.com.