Cisco Blogs

Cisco, Video and the “Next-Generation” Internet

May 19, 2010 - 15 Comments

Cisco’s Kelly Ahuja could moonlight as a national highway planner. Ask him how Cisco is helping communications service providers meet the challenges of moving video and other “rich media” around the Internet, and the senior vice president/general manager of Cisco’s Service Provider Routing Technology Group sprinkles his response with highway and traffic analogies.

Cisco’s CRS family of routers corresponds to national highway systems worldwide, he says, and its recently announced CRS-3 increases the number of lanes and boosts the speed limit, allowing video and other traffic to move faster. Edge routers such as Cisco’s ASR 9000 have expanded the capacity of the freeway system and brought greater intelligence to the edge – that is, to the Internet’s on-ramps and off-ramps. For the special “quality of service” requirements that Cisco has developed for video, think carpool lanes or toll highways, says Ahuja. And for storage capacity where video can be locally cached and buffered in the network, then accessed via technologies like the CRS-3’s Network Positioning System, think parking lots.

The point is, solving the challenge posed by soaring amounts of video traffic traversing service providers’ networks requires more than a piecemeal approach. In fact, Ahuja says, it requires a re-engineered Internet.

“That’s the fundamental challenge of the future,” Ahuja says. “How do you build the ‘next-generation’ Internet which can enable rich media experiences that are going to be critical for delivering video and cloud-based applications and services across the fixed and mobile network environment?”

Cisco is unique in the holistic nature of its approach to solving this challenge, Ahuja says. In addition to the basic networking foundation provided by massive-capacity routers like the CRS-3, the company offers data center, compute and storage components, as well as virtualization, the ability to do caching in the network and delivery of a video-based architecture dubbed Medianet. Add to that the intelligence to determine where video originates – from a cell phone or high-definition camera, for instance – and to adapt it in the network so that it is available to a variety of end points – such as a high-definition TV in the home, a laptop or a mobile device using Cisco’s mobile Internet strategy, Ahuja says.

“The ‘next-generation’ Internet is not just going to be about person-to-person or site-to-site communications,” Ahuja says. “It’s going to be about access to any content, anywhere, on any device.”

To read more about Cisco’s video strategy and the next-generation Internet, please see News@Cisco story, “Cisco Betting Big on Virtualization to Solve Video Challenge.”

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  1. What will be the most commonly used video streaming format? I heard that there is a new alternative to H264. Any insights on that, Kelly?This is a pretty impressive undertaking on Cisco’s part.

  2. Cisco is always on the move. I look forward to the days when video streaming and webinars become clear, reliable and stable. Thumbs up to Cisco.

  3. Thanks for the comment and link to your blog on how Cisco CCIEs can cash in on the virtualization trend, Brad. Interesting. Not something I’d thought about before.

  4. Awesome! It’s glad to see Cisco moving forward with the
    ext gen”” of the internet and civilisation itself.Looking forward to see what we have in store! :-)- James.”

  5. This is really interesting. Efficient transmission of video and other “rich media” around the Internet requires a re-engineered Internet.””I take this to mean a completely redesigned Internet using systems principles rather than just a lose concatenation of piecemeal systems.This will produce an optimal Internet. But how are you going to do that? The Internet is not all fibre optics. So, what are you going to do about the old-fashioned slow communications links that seem to dominate the Internet in local countries. Well these links are not backbone links. They only connect the Internet to individual homes perhaps, but are you sure that they won’t constitute bottlenecks in the system, that will slow down transmission to homes in spite of the faster links elsewhere?Don’t forget that the Internet is only as fast as the user perceives it. No one out there (except the experts) know about fast fibre-optic backbones. People know only what they experience!Nevertheless, I like the system-and-order approach behind it all. I believe that this is always the best way to do things, even if it takes some time to accomplish.Goodluck!”

  6. Ya its been a long to see the next generation in Internet. I guess it would be good to use on mobile also. I have a gprs phone and i am expecting next generation internet will allow me to easily play videos on cell.

  7. Very smart of cisco to start thinking mobile internet. After all that’s where all the major players are going.Online media is going to create an explosion in internet traffic, especially with the recent GoogleTV announcement.I just hope one thing is that they use Cisco quality, not linksys quality, because there is a huge difference.

  8. The ‘Next Gen’ Web will need to be faster and I believe that Video will indeed be the primary driver for this.The recently announced GoogleTV and Microsoft’s Windows Embedded Standard both will no doubt create more demand for faster Internet access.Caching should, in my opinion, provide a great performance benefit, especially to off-shore access.I’m glad Cisco is addressing this buffering and caching in their technologies as this should help alleviate potential ‘bottlenecks’ in these areas.

  9. US and Europe have the fastest Internet connections. I wonder how the implementation of the next generation Internet will affect connection speeds globally.

  10. About time they start redesigning the structure of Internet (media sharing), the usage have been growing rapidly the last couple of years.What I’m interested in though is, How will the older Cisco routers support this change? Will there be updates even for old routers such as my 2650 or do i need to get a new one?

  11. i think rich media banners will determine future internet advertising concept.

  12. Low speed internet is one of the weak point of India’s Internet industry. CRS-3 technology is really useful to boost up internet speed but it requires lot of hard-work and as Mr. Ahuja say we have to re-engineer our Internet network.

  13. I can’t wait for the new generation of internet to come about. The internet has been evolving slowly the last few years and I know it is going to explode sometime in the next few years. And like they always do, Cisco will surprise us with something great, i just know it.

  14. And these issues on delivering multimedia over the network must be solved fast, as production of such media is ever high today.The good thing is that many governments are with broadband programs, which can help in part of the speedup.

  15. Hi Laurence,Published a blog today:How Cisco CCIEs can cash in on the virtualization trend’m curious to learn about the other ways in which Cisco CCIEs can also cash in on the virtualization trend.Sincerely,Brad Reese