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Times They Are A Changin’

- October 3, 2008 - 0 Comments

I’m in New York right now. Obviously an interesting time here. I’m here meeting with reporters, and this afternoon I am speaking on a panel at PR News’ Digital PR Summit. The reporters I’ve spoken to this week have sources and friends on Wall Street and it isn’t a fun time here. Their sources aren’t willing to speak about what is going on because they want to keep their jobs (if they still have them) and they don’t know what is ultimately going to happen. Uncertainty is the operative word here. I’ve overheard conversations of people who ride the train to work and they’ve said it has been absolutely quiet on the train. And, if you’ve ever been to New York, you know there isn’t a lot of quiet.The reporters also acknowledge the obvious that the news business is changing quite a bit as well. They’re being asked to blog, do videos, appear on TV and do more and more “new media.” That certainly doesn’t mean “old media” is dead, but certainly we are in the middle of an epic shift…driven, of course, by the web.The panel I’m speaking on is about the use of video in PR. My co-panelists are from Southwest Airlines and AllScreen Studios (a Burson-Marsteller unit). Paula Berg leads the efforts at Southwest and they’ve done a lot of creative thinking and strategies around putting the Southwest “personality” out there. They have a unique brand that the blog (and its video) helps extend. Steven Haft leads AllScreen Studios and in his former life he produced a little movie you might have heard of called “Good Will Hunting”…how do you like them apples? I’m looking forward to hearing from them both.PR is changing, just as the news business is, just as Wall Street is…just as a lot of things are. The gathering in New York by PR News is to help guide all of us PR practitioners in the new world. My overall message on video and its use is taken from our friends at Nike: JUST DO IT! Get a camera, start filming and put it out there…that’s the only way to know what your audience likes and what they are looking for. We’ve been utilizing web video on this blog for about a year now and while we’ve yet to win an emmy, oscar, bafta or many other awards, our audience IS watching and we are learning what they want and doing more of that. So, a relationship that didn’t exist last year is now alive and flourishing and that is something that helps defines success in in PR, news and/or business.And, of course, if you’d like to see more video from us on a particular topic and less on another…please let us know.

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