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The Green Revolution

July 11, 2008 - 0 Comments

Post by Jennifer Greeson, PR Yesterday I attended an event on Capitol Hill put together by the Center for American Progress Action Fund on “Climate Connections: Information Technology and a Green Economy.” Laura Ipsen, Cisco’s SVP for Global Policy and Government Affairs as well as one of the co-chairs of our EcoBoard, represented our point of view. The room was packed with young passionate people, which says something about the importance of this issue to those working in our nation’s government. What struck me, and seemed to ignite the interest of those in the audience though, was the concept of a green revolution. No, not a revolt… but something akin to the next Industrial Revolution. All of the panelists and many in the audience agreed; if we address the challenge of climate change with the same entrepreneurial spirit that the U.S. tapped generations ago, we could unleash the next great wave of economic opportunity. Information technology certainly has a role to play in that. Just as IT changed the face of financial services, retail and manufacturing, so too can it enable a whole new way of looking at environmental issues. Recent studies validate this premise. Key to making this work will be using IT to reduce the “demand side” of the equation, of course. As the panelists said, we should continue to explore alternative energy sources but we must also reduce the amount of energy we consume. In a broadband world, IT and particularly networking technologies, have a role to play. Laura’s main point was that we must collaborate and innovate our way into a sustainable model for green. Sounds interesting and like something that will create new jobs, new companies and entirely new industries. Good stuff. Like I said, the room was packed. Too bad the A.C. temperature was turned up for the sake of “being green.” It was hot in there!

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