Together: The Evolution of Cisco’s Brand Campaign
Cisco’s “Welcome to the human network” brand campaign has been around since 2006. Today, we’ve launched an evolution to the brand with a new slogan, “Together we are the human network.” Although a subtle variation in wording, the message is impactful. If you think about how people around the world are looking for and moving toward more authentic human interactions, video plays a significant role in bringing these human connections together. To emphasize the importance of this cultural shift, Cisco is evolving its brand campaign to express a broader, more human vision of what the network can offer—a richer, deeper experience of being together. Here’s the first of a series of new TV ads you can expect to see as part of the new brand campaign.
To celebrate and recognize the evolution of our brand campaign, we’ve changed the skins to our Cisco Facebook page, Twitter community and the new Social Media aggregation site for a limited time. Check periodically on our Cisco homepage for new videos and let us know what you think of this one.