Retail Therapy for the Modern Shopper: Cisco at NRF 2012
This week I am delighted to once again be in the city that never sleeps: New York. In addition to enjoying the shopping and dining of New York, I am excited to be attending this year’s 101st National Retail Federation Convention & Expo (NRF). With over 22,000 retail professionals from 82 countries attending to discuss the industry’s most critical topics, this year’s NRF promises to be full of innovations that will seamlessly integrate technology into everyday shopping.
Cisco will be demonstrating several new products of its own at NRF this week — Cisco StyleMe, Cisco Interactive Services for Retail, Cisco Architecture Experience Theater, Cisco Store in a Box, Cisco and Agilence Point-of-Sale Video Auditing, and Cisco Cius™ Tablet for Retail. With the combination of these and today’s release of our survey revealing consumer’s shopping behaviors, retailers will have a much easier time providing a more pleasant experience for the customer while increasing sales and employee productivity.
As a woman who loves fashion, I am particularly excited by the NRF demonstration of Cisco’s StyleMe, a virtual fashion mirror that would allow me to explore the store’s inventory database to find what I want, virtually try it on, and accessorize. While creating my outfit I can also capture images to send for approval by my personal fashionistas – my daughters.
How much more fun and easier can shopping get?
Not to mention, this virtual fashion mirror could help alleviate the annual anxiety of getting a new bathing suit – an experience many women dread.
To learn more about these exciting technologies and how they will affect your shopping experiences, please join us at NRF. You will find Cisco at booth 851. Hope to see you there!
For more information about StyleMe, check out Senior Director of Internet Business Solutions Group’s Lisa Fretwell’s blog: Cisco StyleMe: Virtual Fashion Mirror Inspires Sales Across All Age Groups