Product Management and an MBA in 240 Pages
Long-time technology journalist Kevin Maney (of USAToday, Portfolio, and most recently as contributor of cover story on Marc Andreesson to Fortune) has just written a book called “Trade-Off: Why Some Things Catch On, And Others Don’t.” The premise is quite intriguing and makes me think this is something that all product managers and MBA students would want to know.
As the book jacket explains, the book is about the:
“ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need.”
I caught up with Kevin yesterday in the Sir Francis Drake Hotel in Union Square in San Francisco and he talks a bit about his book.
If you’ve read the book, would love to hear your thoughts on this intriguing research.
I haven’t yet read it, but will…and will let you know my thoughts when I finish it.