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Powering Up to be Green

- October 31, 2008 - 0 Comments

Cisco has a long history of responsible business practices and efforts to reduce its impact on the environment. We recently took our commitments to the next level and pledged to reduce our greenhouse gas emissions 25% in absolute terms by 2012. This is a very aggressive goal. In addition to making changes to our operations to achieve it, we are using collaboration technologies to reduce employee travel, deploying intelligent networking tools to help measure, monitor and manage our energy consumption, and improving the efficiencies of our products. InformationWeek reports on some of these efforts (and kudos) here.While our work on products is focused on “powering down,” we’re “powering up” our operations by purchasing green power. This past Monday, Cisco was one of only five organizations nationwide to be chosen by the U.S. Environmental Protection Agency as a Green Power Partner of the Year. The award recognizes EPA Green Power Partners who distinguish themselves through their purchase, leadership, overall strategy, and impact on the green power market. The EPA states that Cisco and Intel’s (co-award winner!) “combined commitment avoids emissions equivalent to 220,000 cars on the road per year.”Cisco is currently purchasing more than 385 million kilowatt-hours (kWh) of green power annually, 44 percent of our total purchased electricity use. That’s alota wattas! We are buying a combination of utility green power products and renewable energy certificates (RECs) from Austin Energy, Silicon Valley Power/3Degrees, Sterling Planet, and TXU Energy. Through this combination, Cisco is able to further reduce its impact on the environment. By the way, in other kudos, ABI Research also just named Cisco part of the Top 3 in its new evaluation of data center equipment vendors’ efforts to improve their performance on energy conservation and environmental issues. Data centers consume a ridiculous amount of power (as our customers can attest) so it’s great to have our focus on virtualization and consolidation reinforced as part of a legitimate green strategy. We’re deploying these techniques in our own data centers, another way we can “power down.”Whether we’re powering up or powering down, we’re having an impact. So let’s keep plugging along (ha ha) in our green efforts!Post by Jennifer Greeson Dunn, PR Manager

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