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Power to the Consumer

Digging Digital IncubatorsJupiterResearch analyst Barry Parr, responded to our recent post about innovative, new media developments at the around-the-clock student network, mtvU, including its “œDigiltal Incubators” program for student video creators in which Cisco is a partner.”Regarding the MTVU story, it’s beginning to look like online audio and video crossed some kind of threshold last year,” Parr wrote.”With new options like Google Video, YouTube, podcasts, and vlogs, real people are beginning to realize that “publishing” on the Web no longer means HTML and that you no longer need access to a TV or radio station. That is breakthrough.”œThe parallel breakthrough in video in particular will be the creation of new forms of video programming,” Parr added.”You could argue that we haven’t seen one of those since the invention of the music video.” Dan Scheinman, senior VP of corporate development for Cisco, said something similar recently in describing disruption now occurring in the consumer, home networking market. It’s no coincidence that Scheinman is spearheading Cisco’s partnership with mtvU.”The media business is in a disruptive era and consumers are being empowered to create and share their own content,” Dan Scheinman, senior VP of corporate development for Cisco, told CNET recently. “It’s important for (Cisco) to see where the trends are going so we can build capabilities into our products to enable it.” The exact nature of the development of future content creation and its delivery “is still evolving,” said Rob Enderle, president of the Enderle Group. “But many people think that there will be a significant expansion of that market, and Cisco,” Enderle said, “as a seller of everything from network gear to set top boxes, is in a unique position to be the supplier of technology into the home.”

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