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NBA and Cisco: Going Global with TelePresence

March 24, 2008 - 4 Comments

The National Basketball Association and Cisco have teamed up to use the cutting edge Cisco TelePresence technology to connect NBA players with fans and journalists all over the world. Using TelePresence, Shane Battier of the Houston Rockets, and Grant Hill of the Phoenix Suns both recently participated in interviews with Chinese Journalist Chelsea Mark of NBA Zhi Zhao (the Chinese translation of “Made in NBA”), a show that is broadcast on more than 40 provincial TV stations across China.Shane Battier Cisco TelePresence.JPG(Shane Battier being interviewed via Cisco TelePresence – photo by NBAE/Getty Images)The cutting edge capabilities of TelePresence offered a life-size view of Hill and Battier, giving the appearance that he was sitting directly across the table. (Grant Hill giving the “thumbs up” sign during interview via Cisco TelePresence – photo by NBAE/Getty Images)Cisco TelePresence technology creates an “in-person” meeting experience over the Internet, delivers real-time, face-to-face interactions using advanced visual, audio, and collaboration technologies. These technologies transmit life-size, high-definition images and spatial audio that offers a real-world experience. It is designed to bring users closer to the important people, places, and events in their personal and professional lives.As an aside, both of these players went to Duke University, and I have to wonder if maybe we could get one of my fellow Demon Deacons from Wake Forest to participate…Tim Duncan or Chris Paul anyone? And, yes, of course, my vote (I don’t have one) goes to Chris Paul for NBA MVP this year.

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  1. I’d like to ask who are the ones who beneift from this fusion?

  2. Thx for sharing those kind of informations, very interesting and usefull ! Love Basket Ball and CisCo !

  3. I think is more about who control who, instead of who benefits from this global tele presence.

  4. I'd like to ask who are the ones who beneift from this fusion? Is it the public in general? Players? Sound like another way to make money.