My Social Soap Box: I went to Web 2.0 Expo and all I got was an iPad
I attended the Web 2.0 Conference this week and my feelings were somewhat mixed. While it was great to hear about the future in Mobile Augmented Reality, how SlideShare expands document sharing to include video, Bart’s use of Foursquare to engage with its commuters, it was somewhat painful to sit through the other sessions. Interesting stats were thrown into many of the presentations such as: 29% of people spend their time online, 44% of people who go to Google.com scan only the headlines, Youtube is ranked the #2 search engine. While these were interesting at first, I could probably find similar stats somewhere on the World Wide Web (for free). And most of the sessions felt like an introductory college lecture on Social Media 101.
Perhaps this is my own bias towards Cisco and its innovations in Web 2.0 and social media to engage with customers and influencers, or perhaps I missed out on the more inspiring sessions. In any event, the Web 2.0 Conference is a “must attend” for those new to social media – whether you’re an entrepreneur looking to build your personal and company brand, or an employee whose job is increasingly shifting to social media. And you never know, you too could be the lucky winner of an iPad.