Have you been shopping on your cell phone yet?
If you have…then you’ve found one of a small minority of retailers in the US and Europe that offers customers mobile shopping today. According to the third annual retail e-commerce study, published by Cisco’s Internet Business Solutions Group, only 15% of leading retailers are ready to allow the world’s three billion cell phone owners to experience “mobile commerce”. The Cisco study also revealed some surprising information about the uptake of SMS by retailers and some eye-brow-raising information about which demographic is most commonly using social networking sites to help them with their online shopping.I asked Director of Cisco Retail Internet Business Solutions, Lindsay Parker, (who co-authored the study), to share some of the highlights of her research. I also asked her to address concerns retailers might have about investing in Web 2.0 and mobile commerce technology during a period of depressed consumer confidence. You can learn more about the study from this white paper.