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Globalization and Partner-to-Partner Collaboration Under the Spotlight at Channel Exchange 2008

November 6, 2008 - 0 Comments

Enabling Cisco partners to take advantage of the globalisation of their customers and prospects is a key topic on today’s agenda at the Cisco Channel Exchange event taking place in Lisbon, Portugal. With the rise of strong economies outside of the US and Europe, and the emergence of major companies with roots in the BRIC (Brazil, Russia, India and China) countries, Cisco partners are increasingly finding opportunities to serve this developing multi-billion dollar multinational customer segment.We announced a new Global Resale Agent Model today designed to help our partners address exactly this opportunity. In the video below, Keith Goodwin, senior vice president, Worldwide Channels, Cisco, expands on the business trend of globalization and how partner-to-partner collaboration will enable Cisco and its channel partners serve this growing multinational customer segment.Keith’s Video: Cisco Unveils Collaborative Channel Initiative Cisco’s new globalisation go-to-market strategy for partners — The Cisco Global Resale Agent model — is built around a transaction-based partner collaboration model. In the video below, Alex Thurber, Senior Director, Technology Go-to-Market Worldwide Channels, explains how the Global Resale Agent model works and how it benefits our partners and customers.Alex’s Video: Cisco Global Resale Agent Model

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