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Gen Xers and Millennials Will Drive Adoption of Video in Healthcare

February 26, 2010 - 37 Comments

Video will play a growing role in healthcare over the next few years, as Gen Xers and Millennials raise the bar on how medical information is communicated, says Dr. Kaveh Safavi, a physician who is vice president and global lead for the Cisco Internet Business Solutions Group Healthcare Practice.

Consider the importance to young consumers of video sharing sites such as YouTube as an alternative to television. Also, the desire among Gen Xers and Millennials to “share daily life” through video is a major contributor to the popularity of inexpensive video recording devices such as the Flip Video camcorder, says Safavi. 

So when media-savvy young people enter the healthcare system as caregivers or patients, they bring a higher level of expectations regarding video and technology than previous generations had. 

For example: People now routinely use video to perform tasks like remotely monitoring their children in daycare or their pets in a kennel. Safavi says the same technology could easily be used to check on a loved one in the hospital.

“It’s not that the technology doesn’t exist,” Safavi says. “Providers and patients are still getting comfortable with using video in healthcare the same way they use it in their everyday lives.”

But that kind of thinking “just won’t be good enough” to the Gen Xers and Millennials entering the healthcare system, says Safavi. As a result, the non-tech-related barriers to deploying video and other technologies throughout healthcare will soon begin to fall.

Meanwhile, the need to reduce escalating healthcare costs, improve patient care, and correct the geographical supply-and-demand imbalance between patients and physicians will also help drive adoption of new healthcare video technologies, Safavi adds.

These technologies range from inexpensive Flip Video camcorders to Cisco WebEx for Web-based collaboration and training to Cisco HealthPresence, an advanced telemedicine technology that connects patients and doctors in ways never before possible. (See related announcement, “Cisco Launches HealthPresence Telemedicine Solution.”)

In the video clip below, you can hear Safavi talk about the role younger generations are playing in driving video in healthcare. Appropriately enough, we met with Safavi in a Cisco TelePresence conference and recorded this video using a Flip Video camcorder. You can read more about Safavi’s views on video in healthcare in the feature “Flip Video in Healthcare Helps Improve Patients’ Recovery.”



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  1. the problem is getting people to adapt the technology

  2. I suppose this is a case of the technology being there but it needs people who have grown up in a fully digital world to take advantage of it and to use it in ways that other people can’t. Similar case to publishing and using and gathering information. People simply approach research tasks in different ways if they’ve grown up in the digital world as compared to people used to paper. Things are going to change more rapidly as the people who are currently in their 20’s move into senior management positions.

  3. by when people of developing coutry can get it ? any idea…

  4. Wonderful information.. thanks for sharing with us.

  5. well how does videos disturb the health, i didn’t get it. but i do know that social networking on internet or video sharing websites, this really has disturbed our real social life. we just sit in front of monitor and think that we are socializing. anyway good idea

  6. this would really help for home care treatment, if someone will watch these kinda video i think he would be able to help someone like first aid if the hospital is not close, healthcare idea like this can do good.

  7. Drive video in healthcare, that’s very interesting. And it seems Cisco TelePresence works well. Thank you for your sharing.

  8. a good idea for people’s health.

  9. Part of the issue here is who controls the media that delivers the information, regardless of the channel.

  10. And expertise will be share between Japanese doctors and American. I always had interest in Russian phage medicine, but you hear nothing in West. Will make world very small.

  11. Thanks for the information. Very interesting and makes me wonder what other things technology will show!

  12. Very interesting. In real estate we already use WebEx for online training and quick conferences. I’ve started to see more webcam and flip video content from some in the industry but haven’t noticed it in the health field yet.

  13. Wow, this is seriously the wave of the future. I think some (older) patients might not come to like this stuff very easily, but I think that overall this is a good thing.

  14. Is this just in terms of web video? I had a procedure called a camera endoscopy a few years ago where I swallowed a small pill that took pictures of the digestive sytem. I hear they are doing the same thing with tiny video pills these days. This is exciting stuff!

  15. Yes, that is a great idea can go to work and at the same time check on someone close, already in hospital.Good.. keep up the good work.

  16. I believe even though there are privacy concerns, and there should be, smartly placed video equipment will benefit us all. The more open things are the better they should get. Having video helps hold people accountable and as a result they should (hopefully) act and perform more to their best as a result.

  17. Video in health care is just the beginning. One day it will not matter where you are. Have a great doctor in Europe, while you are sitting in the states.

  18. And today…health reform takes a new twist as we may see the
    uclear option”” used in a few weeks.You have to think fast on your feet to keep pace with all of the changes…something Cisco is very good at!”

  19. This is not spam, I just want to know how I could improve my new website about networking information. If someone could sign in to the myforum page and start a topic I would really appreciate it.

  20. These techs should be widely used in healthcare sector. Because it will reduce the upcoming greater costs of medical needs!

  21. wow! What a great news… Thansk a lot.

  22. very instresting post, I was amazed by that.

  23. Interesting.. Good point. Innovation is about not following previously defined paths.

  24. Great article with excellent idea! I appreciate your post. Thanks so much and let keep on sharing your stuffs.

  25. Using a video presentation to discuss medical information is quite interesting. It elevates people’s understanding on the topic being conversed.

  26. The opportunities for further collaboration in healthcare by the use of these technologies is very promising. A system whereby information can be shared readily and easily would go a long way toward improving our healthcare system.

  27. i don’t understand this ? but this the new revelation of audio & video ?

  28. Hello mr. James.My name is Indra. I nice mite to you, thanks for inpiration your blog

  29. Your blog is pretty good and impressed me a lot. This article along with the images is quite in-depth and gives a good overview of the logo design | companies logos

  30. The U-Tube penetration in the global market is extensive. It is easily accessible in every nook and corner of the world.The article is hugely informative from the user perspective. These technologies range from inexpensive Flip Video camcorders to Cisco WebEx for Web-based collaboration and training to Cisco HealthPresence, an advanced telemedicine technology that connects patients and doctors in ways never before possible.

  31. Telemedicine is nice for things like interpreting images. One can have a specialist at a central location to read X-rays and cat scans/MRIs without having him travel, or having to have a lot of specialists.

  32. wow….this is interesting…..keep posting

  33. Nice inovation,I will try that out

  34. Very interesting. I was amazed at the quality of my friends flip video he showed me last week. As a fellow generation x’er, I have no problem with meeting a doctor via teleprescense or another medium. It would definitely cut down on the waiting lines in the doctors office, just be stuck in que at your PC haha

  35. As a 30-year veteran of the healthcare industry, I can assure you that the digital age has not even scratched the surface with the industry. There are a lot of medical expenses to be cut, no matter what reform agenda you think will pass.Cisco can definitely benefit if the watch, listen and adapt!

  36. Good and interesting information. Thanks for share…

  37. Using video technology in health area is really a interesting idea, can be used to allow access to medicine in remote/distant places.