FFA Welcomes Cisco as Bid Partner to Bring the FIFA™ World Cup to Australia
Today, the Football Federation Australia (FFA) revealed Australia’s second FIFA World Cup™ Bid Partner as Cisco! Media from Australia’s two largest cities, Sydney and Melbourne, were invited to a media conference over Cisco TelePresence with Cisco’s ANZ VP Les Williamson and the CEO of the FFA, Ben Buckley.
The FFA will be using Cisco TelePresence to share information and collaborate in virtual face-to-face meetings, Cisco WebEx to provide their bid team with more productive and interactive Web conferences, and Cisco Digital Media systems to help convey Australia’s unique bid proposition using compelling, rich digital media.
Most importantly the technologies from Cisco will enable FFA to have immediate conversations with key stakeholders. Cisco is helping FFA bring Australia closer to the rest of the world in order to showcase the nation while removing the tyranny of distance.
Ben Buckley, FFA CEO, commented that the support of Cisco significantly strengthened the FFA’s efforts to spread the message about Australia’s bid, both domestically and internationally, and that the technology also has the ability to reap very significant cost efficiencies for the organisation.
Internationally, Cisco has a proven track record in the Sports and Entertainment market and in Australia Cisco has already worked with the likes of Melbourne Olympic Park and The Australian Open (Tennis) to bring the fan experience closer to the game.
Cisco encourages all Australians (and everyone else) to show their support for the bid by adding their name at www.australia2018-2022.com.au today.