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Cisco Statement on Counterfeit Goods

May 9, 2008 - 2 Comments

Statement by Bruce Klein, VP of Federal Sales, and Phil Wright, Director, Brand ProtectionAs you may have read, the FBI has identified a number of unauthorized companies that have sold products with the Cisco trademark to various government agencies and other organizations. This is of major concern to us, and we wanted to take a moment to share the efforts we are taking to ensure only legitimate Cisco products end up in the hands of our loyal customers.Unfortunately, counterfeiting is not a new issue in the IT industry or indeed in any successful global enterprise. Because our customers expect and deserve the highest-level of satisfaction when purchasing Cisco products, we actively monitor the counterfeit market and have longstanding processes in place to address this challenge.As part of our commitment to the integrity and quality of Cisco technology and services, our Brand Protection team leads an aggressive, concerted and company-wide effort to prevent potential damage to our brand and to our customers as a result of counterfeiting. Because counterfeiting is a criminal activity, we work closely with law enforcement agencies worldwide whenever those agencies decide to take action against those who would profit by this illegal conduct. In this instance, Cisco has collaborated with the FBI and other Federal law enforcement, and we appreciate their hard work in this important area. We have participated in many aspects of the investigation, and have proactively briefed high-level individuals at multiple government agencies.So what can you do? We can’t stress enough the importance to Cisco customers and channel partners of procuring equipment only from Cisco authorized channels. If you have any questions or concerns I would recommend calling your Cisco representative or authorized reseller immediately.Again, we appreciate the hard work by the FBI in this case as well as the efforts by all law enforcement agencies in cracking down on the counterfeit market. This is a serious issue that we are diligently fighting every day to ensure our customers receive only genuine Cisco products.

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  1. A good way to guarantee that you purchase quality equipment is to work with companies who are associated with organizations such as UNEDA. The United Network Equipment Dealer Association (UNEDA) is a worldwide alliance of more than 300 of the leading marketers of pre-owned networking equipment. Members represent the entire spectrum of the secondary market, from companies with hundreds of employees and millions of dollars in inventory to small, entrepreneurial organizations. Together their combined yearly buying clout exceeds $2 billion, representing the sale of millions of pieces of equipment to tens of thousands of customers. UNEDA members must adhere to a strict code of ethics that includes a firm policy against selling any equipment that is not legitimate.John

  2. I don’t know to what extent various Cisco products are counterfeited, but the one that I’m most familiar with is the SFP modules. So why are the Cisco SFP modules to widely counterfeited (re-branded)? In my mind, it’s all about Cisco’s outrageous pricing of SFP’s and nothing more. When a OEM Finisar SFP module is a quarter or less of the price of the identical Cisco branded unit, it suggests that there is a big of gouging going on. Secondly, when these eBay sellers have LX SFP’s for $35, it’s tough to swallow Cisco’s at nearly $600. So one potential solution for the SFP’s is for Cisco to realize these are a commodity items and price them more in line with what your OEMs are doing. If Cisco’s price was more in line, I think customers are likely to ignore the eBay sellers and purchase the
    eal”” Cisco branded parts.”