Cisco Australia and New Zealand Recognises Inaugural Marketing Excellence Award Recipients
In the next exciting development from our partner-led strategy, yesterday Cisco Australia and New Zealand (ANZ) recognised outstanding partners who have shown excellence in driving marketing campaigns, by launching the inaugural ANZ Marketing Excellence awards.
These awards are part of Cisco’s ongoing strategy of creating partner success and were designed to recognise partners for activities and programs executed during Cisco’s last fiscal year. The awards align with Cisco’s commitment to partner enablement through investment in marketing as well as sales, technical support and business differentiation.
The prizes were awarded across two categories; the ‘partner’ category, for traditional Cisco channel partners; and ‘distributor’, for Cisco distributors and resellers. The winners, announced at our Quarterly Marketing Forum, will each receive a trip to either Cisco’s Velocity Partner Conference or our Global Partner Summit next year.
And the winners are (drum roll please) Suzanne Maybury from Alphawest won in the partner category for leading an innovative integrated campaign promoting the business benefits of collaboration. Dave Lovell at Dimension Data’s was highly commended in the partner category for executing a successful set of programmatic campaigns targeting the commercial segment..
Gabrielle Kingston of Westcon Group was the winner in the distributor category with the judges determining that she showed excellence in partner enablement and highly successful execution of campaigns and promotions that were aligned to Cisco’s business plan. Rochelle Carlyle from Ingram Micro New Zealand was highly commended for driving Cisco promotions such as ‘Cisco Front Row’, ‘Connect Rewards’ and ‘Fast Track Accelerator’.
As part of its partner-led strategy, Cisco ANZ invested in tools and resources to support the development of services with new financial and delivery constructs that will drive differentiation and profitability for partners. From a marketing perspective, Cisco encouraged partners to take advantage of its internal telemarketing resources demand centre, campaign portal, Cisco subject matter experts and quarterly marketing forums.
The awards were launched in March 2011 and all entries were judged by a panel of Cisco executives. Judging for partners focused on the campaign’s creativity, return on investment and business impact, as well as its alignment with the Cisco’s business priorities and use of marketing resources. Distributors were judged on their success recruiting new partners, leveraging Cisco programs and their integration of offerings such as Cisco Capital and Cisco Services and the unique value of the distributor.