Channel Exchange 2008 : Improving Partner Profitability through ‘Smart Services’
Last week we brought you news items and perspectives from our annual channel-centric PR and analyst event, Channel Exchange. The event brought together industry influencers from around the globe to hear from Cisco channel and business executives on a host of topics, including globalization, collaboration, small business, as well as Services. In the following video recorded at Channel Exchange, Nick Earle, senior vice president of Cisco Services, European Markets, discusses how smart services will drive the shift from reactive to proactive support, to help partners deliver business performance improvements to customers. Channel partners are capitalizing on the value of smart services in various ways to drive improved profitability and greater customer satisfaction. In the video below, James Hughes, senior service manager at CCT, an award winning Silver partner in Bristol, United Kingdom, and Nick Earle discuss how CCT uses Cisco Smart Care Service to improve customers’ network predictability and the value proposition for CCT in moving to a proactive service model.