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Brazil: Broadband Transformation

October 21, 2009 - 9 Comments

Last week was the most important telecommunications tradeshow in Latin America –  Futurecom, held in Sao Paulo, Brazil on Oct. 13-16.  Broadband and the role new applications (mainly video) are playing in redefining the service provider market were hot topics.

Just to give a bit of perspective: in the next three to five years, Brazil will need five to seven times their current capacity – to not only accommodate additional broadband users, but also the greater use of new applications, mainly video and social media.

Accordingly to the latest results from the Cisco Visual Networking Index, the average global broadband connection (primarily residential subscribers and some business users) generates approximately 11.4 gigabytes of Internet traffic per month. What does that mean in everyday terms?  Per connection per day, it is roughly equivalent to downloading 3,000 text e-mails, 100 MP3 music files or 360 text-only e-books. Whoa!

Taking that one step further — the average global broadband connection uses about 4.3 gigabytes per month for visual networking applications (advanced services such as video, social networking and collaboration). Per connection per day, this amount is roughly the equivalent of approximately 20.5 short-form Internet videos or approximately 1.1 hours of Internet video, whether streamed on its own, embedded in a Web page, or viewed as part of video communications.

So what does all of this mean for Brazil?  These global stats and the conversations from last week really reiterate to me the enormity of the opportunities in Brazil. Imagine what will happen in the next decade with the proliferation of computers and broadband connections, and all of the people using video and social media applications to communicate, work and learn…and all of that in one the most booming economies on earth. Food for thought.

Here are some of our execs giving their perspective on Brazil and Broadband:

Carlos Dominguez, Senior VP Office of the President, from Sao Paulo, Brazil


Rodrigo Abreu, Director Cisco Brazil


Al Safarikas, Director Managed Services Cisco, Emerging Markets


Marco Barcellos, Marketing Manager Cisco Brazil

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  1. Hi,I posted this message in another post, but I think it is worthy repeating.The Brazilian Government is thinking of re-creating the old Telebras (former phone operator which was privatized in 1998), this time with the specific purpose of operating a national public broadband network.Today, smaller cities in Brazil do not have broadband, and even in the bigger cities broadband is expensive.The Government says that broadband is an strategic asset of a country, and is willing to subsidize a State owned company.

  2. I'am really happy that latin america joins on the broadband train. I want to emigrate soon to Paraguay (south to Brazil) and will have only ADSL (7xxkbs) :-(.

  3. how about indonesia? more than 200 million people are basically agreat number of market.

  4. Great information and videos.I just want to know your opinionabout wimax .iss this technology can meet the traffic estimates given by you

  5. very nice post … thanks for share with us….

  6. Actually I think the U.S. has reached the peak of the networking and the broadband facilitation for its citizens. For example I've seen lately that you can choose your best hotel according to your taste and preferred categories through this site; it's very useful.In Brazil I don't know much about the network business but I believe there is a very recognizable progress in this field there.

  7. I just did the math with my roommate and we think your statistics are off. We think that if you check them again you will find that you are underestimating. :) In order for 11.4 gigabytes to equal 3000 text emails you would have to have 3.8 million characters per email. (thankfully email does not usually take that much space, bandwidth ain't free!) I think that you underestimated by about the same order of magnitude for MP3s and ebooks as well.In general your point still stands and if anything it is strengthened by the fact that you are transferring orders of magnitude more data. :)

  8. Nice to read this about Broadband and Brazil is really going to rock as have mentioned about five to seven times capacity in next five years.

  9. Good news