Adventures as an Intern: The HP Newsroom
I’ve really started to settle in at Cisco. I know the best time to hit the salad bar at lunch, and where to sit when I can’t sit in my cubicle any longer. One of the more exciting moments happened to me this week, when a senior vice president started following me on Twitter. The truth is, this is no normal internship, and I love it!
This week, I crossed enemy lines and researched the newsroom of HP. Like the EMC newsroom from my previous post, the HP Newsroom has stuck to a classic format where News Releases take the center of the page. The releases can be shared or tagged through various social media networks, which include Twitter, Facebook and Digg, as well as other content-sharing sites I’ve never heard of before, such as BlinkList and Netvouz. However, when I clicked on BlinkList, I learned that it had been acquired, so the sharing tool did not work. There is a lot of clicking around required to share stories though, and personally, my fingers prefer a sharing button that’s placed directly in front of me.
The home page of HP’s newsroom also includes a Featured News box for press release headlines. This is similar to Intel’s Free Shots, but users must click the headline to read the whole release.
Four multimedia options are showcased on the left side of the homepage: video; corporate b-roll that is part of press kits; Channel HP, a collection of blogs written by HP affiliates on subjects such as Tech Trends and Innovation; and various RSS feeds. When an article is clicked on, a Twitter feed is visible on the side of the page, with the most recent updates from the company handle.
Graphics on the page are a little sparse, but we do have to remember that it is a newsroom, not a photo gallery. Perhaps HP could add a little more personality by sharing photos of employees. Employee blog posts contribute to the culture aspect of HP, but corporate HP news still takes precedence.
Content in the HP Newsroom is HP-centric. The layout isn’t innovative, but the page delivers all of the elements and information that a corporate newsroom should. My favorite link on the home page was the Fun Facts about HP. The statistics are easy to read and remind you of HP’s place in the corporate world. The blog channel is also very well done. It’s appealing to look at, and easy to read, more so than the newsroom.
After another fun week as an intern, it’s time for me to sign off. As always, I’m Kati Dahm, and these are my adventures of an intern.