A View from Fashion Week: The Future of Fashion and Technology

December 7, 2010 - 11 Comments

Cisco’s Retail Industry Marketing team recently worked with fashion designer Simon Spurr during the September 2010 Mercedes-Benz Fashion Week in New York City to demonstrate  how business video technologies can impact the fashion business.

Simon, who  was just announced as creative consultant for Tommy Hilfiger menswear , worked with Cisco Business Video technologies such as TelePresence, Flip Prosumer, Show and Share, MXE, Digital Signs and WebEx to streamline the processes of working  with his suppliers, retailers and customers.

Cisco technologies were also showcased during Fashion Week in the Spurr pop-up store and New York’s landmark retailer Saks 5th Ave..

The following is a video showcasing how Cisco and Simon worked together to showcase the future of fashion.

To learn more about the technologies presented in this video and to watch other content relating to Simon Spurr, please Click Here.

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  1. Very nice nice posting! Also nice vid,Great post!

  2. Thanks for Sharing. Wait for the next story.

  3. Wonderful article. Please keep up the good work

  4. Very clever, have posted a link to this on our site.


  5. That’s awesome, cause I don’t know about you, but eyeing an inert object in a window display is kinda dull, but when you incorporate it with live action/video, it seems to make it much more lively plus you get a good idea of what it is supposed to look like on a person. I could imagine just so many applications on how this would make great business solutions. Imagine displays like that on the side of buses, etc? Sending shots of various models wearing the same clothes to the designer so he can have a comparison and choose the best fit for that type of attire. Sounds like such a great selling tool.

  6. Great article regarding fashion and technology. thanks for sharing.

  7. video technologies can impact most any type of business. I recently tried this technology with a blog, and I got outstanding results. Great post!

  8. Wow I can’t believe that the fashion of the future will be lik that. Great post. Thanks for posting this.

  9. Communication is definitely the key to success for any kind of business, telepresence and webpresence are the news tops in this field. what really questions me is the future of printed medias and advertising photography !
    We photographers might just need to stop doing what we do now …
    Beautiful and clever video.

  10. good article, very helpfull and informaif…. I am waiting for next post

  11. thx alot for information there… keep it up