A Mobile Experience ‘Your Way.’ A Revolution?

May 16, 2012 - 1 Comment

As technologists we often use the term revolutionary to describe market trends, industry advancements, or new solutions.  And on occasion we may have over used the term to emphasize the impact a particular change has or can have on the market.

However, I feel very comfortable describing the opportunities we’re seeing now with mobility as something that could truly be revolutionary. It is no secret the world is becoming more mobile.  Every time I walk down the street, I see an increasing number of people interacting with smart phones and tablets.  The same is true in the office as our co-workers are using multiple devices to connect, communicate and collaborate – part of the “bring your own device” (BYOD) phenomenon.

But as this mobility revolution builds momentum, it’s becoming clear everyone is clamoring for a self-directed experience.  People want to choose when, where and how they work, plus when, where and how they connect to the people, information and entertainment that are important to them. It’s a definite change in behavior, but it’s something that can’t be ignored and it appears many IT managers are facing that realization head on.

To drive this point home, let’s take a quick look at statistics just announced today as part of the Cisco IBSG Horizons Study on BYOD.  According to the study, which included responses from 600 U.S. IT and business leaders, respondents are not just accepting mobility, but many are embracing it.

  • 95% of organizations allow employee-owned devices in some way, shape or form in the workplace.
  • 36% of surveyed enterprises provide full support for employee-owned devices. In other words, they will provide support for any device (smartphone, tablet, laptop, etc.) the employee brings to the workplace.
  • 76% of these leaders consider consumerization “somewhat” or “extremely” positive for their companies.
  • Each knowledge worker will have an average of 3.3 connected devices by 2014.
  • Organizations can realize $300-$1,300 benefits per employee annually from BYOD, depending on employee’s job role.

A sneak peak at the upcoming Cisco 2012 Visual Networking Index (to be released in the coming weeks) reveals mobility will have other ripple effects as well.

  • Tablets will increase eight-fold from 25 million to more than 200 million in 2016.  This is a great example of why mobile traffic will become dominant on service providers’ mobile networks.

Cisco believes in order to take mobility to the next level, organizations need to move beyond just putting devices on a network and securely connecting them. That’s just the start. To really drive innovation, creativity and productivity, organizations need the right strategy, combined with the right tools to deliver the ‘your way’ experience. The right strategy:

Fosters innovation and agility: Giving people the power to bring their own devices and use them in ways that suit them means they can work more effectively, more collaboratively—all while generating new ideas and being more loyal. For service providers, the ability to deliver that experience in a variety of environments, along with a rich suite of other value-add and personalized services will differentiate their offering and also increase loyalty.

Manages risk: Security and compliance are essential. Enabling multiple devices to be used anywhere, and everywhere across a variety of networks, is a big challenge in terms of security.  But once addressed, you free up your resources to truly excel in the market.

Is money smart: The right approach should allow you to spend less while delivering more. So implementing a rich mobile experience shouldn’t dramatically impact your investment in the network.  But it should dramatically impact business innovations. These innovations can increase the value of the network and the services delivered, ultimately driving the bottom line.

Provides a superior experience: We all want our experiences – such as video conferencing, streaming content, social media, or even a virtual desktop – to be a superior one, both seamless and effortless. By providing this superior experience, we enhance our relationships with employees, customers, partners and all those we impact through our business.

So, now the question is how do you bring this approach to life? Cisco is uniquely positioned to address these challenges and create great opportunities. For more on that, click here.  For more on how enterprise customers are already using Cisco solutions to deliver these “your way” experiences, click here.

At Cisco, we’ve summed up this major market shift in a simple phrase: “A mobile experience ‘your way’ doesn’t need to compromise the way of business.”



In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. The mobilization of IT has certainly helped us all keep in touch and consume more easily.

    The real leap forward will be when we can use mobile devices to create as well as consume. Photographers have cameras in the iphone and ipad, but need more creative tools at their fingertips to truly work on the move.