The Realm: Cisco Comic Book-Style Webisodes Bring Security to Life
What makes for interesting marketing in today’s web-focused, always-on world? Is it big media spend for placement? Or is it trying something different that gets word of mouth going through Facebook, Twitter, Digg, you name it? As a marketing vice president, I think we owe it to ourselves to break through barriers and try new technologies and media. One of my favorites that I’ve come across recently is Air New Zealand’s use of people’s bodies as billboards, as reported in the New York Times-it was certainly attention-getting and cost efficient.What I often hear about the best of web 2.0 is that it starts conversations, creates communities, and generates interesting discussions. And that’s why I’m excited about this week’s roll out of The Realm, our new security campaign that features animated versions of the good, the bad, and the ugly-as we see it play out on the Internet each day. Constructed as a webisode series, it offers a unique glimpse into how Cisco engineers and markets its products. And in developing the vignettes, we have come up with a new genre of animation – mixing a comic book medium with 2-D animation. We’re beginning to get some attention from bloggers such as internetnews.com’s Sean Michael Kerner and Wall Street Journal’s All Things Digital blogger Kara Swisher. But we’re also interested to hear what customers and others have to say. What would you like to see in future webisodes? Check it out and let us know what you think.