Social Media Nerve Center
This is Cisco Live UK: Day 4, Part 1
Now this is really cool. Have you been wondering why the social media activity for Cisco Live UK has been so quick, responsive, and high-quality? Well, today we’re going to show you why. Peter was invited to step inside the Cisco Social Media Studio at Cisco Live UK, which is the social media nerve center for the event. It is here where they are creating “one of the most customer-aware events in the world.”
Peter met up with Kenny Lauer, Vice President, Digital Experience of the GEORGE P JOHNSON Experience Marketing Group (GPJ) which runs the Cisco listening center for Cisco Live UK. Kenny explained that the listening center is the hub where all of the online conversations that are happening relevant to the event are captured. These conversations are captured using special listening tools, such as Cisco’s Social Miner, which search Twitter, Facebook, YouTube, and Flickr for Cisco Live UK content.
What’s most impressive is the team doesn’t just listen — they react. If a conversation — positive or negative — is picked up and is addressable, the team does its best to follow-up. Whatever it is, they are reacting to it to give people a better experience for the attendees and delegates. They can go back in time, too. In the video you see they are researching conversations and Tweets from a day ago for analysis.
This Social Media Studio creates a unique experience for each attendee, and it helps the Cisco teams manage the Cisco Live UK event!
Want to get noticed by the Cisco Live UK listening post? Make sure to include the hashtag: #CLEUR in your posts — you just might get a response!
As you see in the video, the listening center team also had a bit of fun with Peter. They superimposed him into a few of the Olympic games pictures, because, as you may know, Cisco is deeply involved this year with the 2012 London Olympic and Paralympic games. Cisco is the dedicated network infrastructure provider for the event. We’re extremely excited, and we’ll tell you more about that later!