The Appetite for User-Generated Content
LONDON – The BBC has a highly successful website offering high quality content. This has built up a loyal audience over a number of years and has been supported by significant public funding. They have taken an interest in user-generated content, looking at both citizen reporting and promoting “rip, mix and share” of their own content archives with great projects like BBC Backstage and the Creative Archive.There may be doubters about the value of user-generated content who would question this approach. But a quick look at this chart of comparative audience reach between bbc.co.uk and YouTube.com from Alexa should make everyone sit up and pay attention. The appetite for YouTube’s user-generated content is huge and growing and they have, at least on this measure, already shot past the BBC.