Cisco Blogs

Why Video? Why Now?

The world is becoming flat.  Enterprises are optimizing the diverse talents and skills of employees and partners around the globe.  The challenge of globalization is to provide effective communication across distances and cultures. Enterprises must focus on improving collaboration. The use of video to communicate and collaborate, for information sharing or e-learning, is perhaps the closest alternative to actually being there, enterprises will be able to transcend physical location. For more information, Cisco conducted an interesting study, “The Psychology of Effective Business Communications in Geographically Dispersed Teams.

The cost of traveling represents a significant proportion of recurring operational expenses for many enterprises, so many of them are looking for ways to reduce travel costs. The key is to make travel more productive by reallocating travel time to videoconferencing for routine internal meetings, and using that travel budget to visit more customers. In addition to cost savings, enterprises are turning to video to show shareholders and customers that they are serious about reducing their carbon footprint and doing what they can to be a Green company.

New security risks have prompted the demand for IP-based video surveillance systems to help enterprises keep an eye on their assets. Many businesses require real time data to conduct their business operations.  For example, a retailer is using an IP-based video surveillance system to improve merchandise sales effectiveness, perform customer traffic flow analysis and workforce management. IP-based video surveillance technology is more than just a loss prevention system; it can become an asset by allowing businesses to gain an understanding of their business operations.

The use of video can represent a revolution in traditional business models by delivering an enhanced customer and partner experience. For example, healthcare firms can use digital media to remotely diagnose and treat patients and financial institutions can use video to serve customers during the day and employees during the night.

The dramatic improvements in the corporate IT infrastructure, network capacities and IP-based video technologies such as streaming video have made video communication solution more affordable and easier to build. Even with minimal training, non-IT professionals can rapidly acquire the appropriate skills to cost-effectively create and deliver video content using a company’s IP network. This has helped expedite the adoption of digitized rich media content across enterprises, coupled with a video-ready population, thanks to a household name like YouTube, the use of video is rapidly becoming mainstream for enterprises.

Watch the video Cisco Services for Business Video to learn more about medianet and business video.

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