Medianet at Cisco Live Las Vegas 2011

July 26, 2011 - 0 Comments

It’s been a few weeks from this year’s US Cisco Live event, and we are energized from the excitement and resonance from our partners and customers. Also a little bit exhausted (see what was going on).

This year we saw the build out of the visibility pillar of the medianet architecture. With features like performance monitor, mediatrace, and IPSLA Video Operation, we have added very powerful tools existing cisco tool chest (think regular IPSLA, NetFlow, etc.) to aid in the deployment and maintenance of rich media applications. There were also a number of management solutions from our CDN partners (CA Technologies, Cisco, SevOne, ActionPacked and Plixer) ready to exploit these features.

The week started on Thursday night (4 days before the event) with the enablement of the cat3750s and ISRs in the Cisco Live production network with the mediatrace and performance monitor feature. There were a number of media endpoints in the network this year ranging from IP Video Surveillance Cameras, IP phones, to Cisco TelePresence equipment. In fact, the Cisco TelePresence Content Server (TCS) was performing a pilot at cisco live where 46 sessions were recorded leading to 111 GB of video content. Medianet performance monitor was monitoring the audio and video traffic generated from the C90 and stored at the TCS. The video surveillance setup consisted of over 50 cameras (HD and SD) storing over 10 terabytes of data. Medianet performance monitor was also analyzing the video traffic here for anomalies. Fortunately, nothing bad occurred on this portion of the network but we were ready to identify and fix it quickly!

Figure 1 Voice Services at Cisco Live were Monitored using Medianet Performance Monitor

On Sunday, we met with some of our partners for a Cisco Development Network session on medianet. Mike Dybka and Patricia Costa walked through the session and answered some great questions. It was excellent seeing new faces to bring to the medianet network management family.

Monday brought the 4 hour medianet lab with its 18 students. The students got to interact with many different rich media products: digital media players, Video IP phones, Video Surveillance cameras and Video enabled WebEx. Then the students made use of the latest medianet features like performance monitor, mediatrace, IPSLA VO and auto smart ports to understand and quickly deploy these applications. Of course, traditional features such as NetFlow and QoS were also covered. Each year we make changes to the lab based on new features as well as the excellent feedback. Later in the day, the World of Solutions opened along with many medianet demos. There were medianet technology demonstrations in the Switching (Mediatrace using Mediascope), Collaboration (MSI for WebEx), Management (Cisco Prime Collaboration Manager) as well as Borderless Networks (Performance Monitor, ISR Video Bridge  and Medianet Metadata and Media Service Proxy) area. Just walking back and forth between the booths kept some of us busy!

Figure 2 Medianet Team at Borderless Networks Booth

Also in the World of Solutions (WoS) Cisco started offering walk-in labs for the first time in the United States. You just need to show up, select a lab and work through it at your own pace. There are experts at the ready to answer questions, if you really want to talk to somebody.  For the Walk-In-Self-Paced labs we were offering a 40 min (or however long you want to kick the tires) lab on performance monitor and mediatrace. A number of you came by and walked away with a ton of notes. That’s what these labs are all about.

We met a great many of you in the WoS. It’s an incredible event, and I hope that it was as fun learning about our newest technologies as it was for us to talk to you.

On Wednesday, Padmasree Warrior and Rebecca Jacoby did a demonstration of some of the reasons why the ‘good enough network’ is sometimes just not good enough. There were a great number of things working together such as fast convergence, high availability, and of course medianet. Medianet performance monitor was used to identify and localize video conferencing issues within the network with Cisco Prime Collaboration Manager.

There were also a number of breakout sessions related to medianet technologies. The main ones were related to Cisco IT’s deployment of medianet, Media Monitoring, and Call Admission Control. However, medianet was sprinkled across more than a dozen of sessions related to voice/video products as well as network instrumentation.  Each night brought new feedback from across the cisco community as they engaged with you at the many booths, lunch tables and sessions.

See you guys next year as we continue adding breadth (newer features) and depth (expansion and integration of existing features) over the next 12 months!!!

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