Cisco Blogs

Cisco Overtakes Market Leadership for Session Border Controllers

October 24, 2012 - 0 Comments

Integrated Services Approach is validated by the Market

Just this week, Infonetics Research reported that Cisco, who has led the industry in its transition to voice-over-IP, has now emerged as the new market share leader for enterprise session border controllers (SBC) in SIP trunking deployments.

While this is very exciting news that further supports Cisco’s global leadership in unified communications and collaboration, it also validates that Cisco’s integrated services architecture across Cisco’s router portfolios is a much more scalable and cost effective approach for businesses.

As service providers transition from traditional dial tone to IP, enterprises and small businesses are eager to shift to SIP Trunking services and realize significant savings in communications costs. Cisco Unified Border Element (CUBE) hosted on Cisco routers (rather than separate appliances) helps IT scale services onto a single platform already hosted in the enterprise network and more easily provision and transition to SIP trunking. To learn more about CUBE and SIP trunking, Mark Lohmeyer, Vice President of product marketing for the Cisco enterprise routing portfolio, offers a detailed overview and shares a number of customer testimonials on the benefits of deploying CUBE to their business.

The flexibility of Cisco Integrated Services Routers (ISRs) and Aggregation Services Routers (ASRs) 1000 help ensure investment protection.  Cisco routers can host many other services beyond SBC, including additional unified communications services like call processing, survivability, TDM gateways; security services like firewall and encryption; and application performance services like quality of service, application visibility and control, WAN optimization; mobility services including WiFi and 3G/4G and more. This means that you can continue to leverage your router for new services as your business and network needs change.  With the added ability to turn on many of these integrated capabilities remotely with no additional hardware investment, Cisco ISRs and ASRs lead the industry with the flexibility and broad capabilities demanded by changing IT requirements.  And having a feature-rich and flexible platform in place that can grow with the needs of your network helps streamline the network edge.  Find out how your business can evolve its network more easily, deliver services to users more efficiently, and enable greater employee productivity at lower costs.

Learn More…. Cisco CUBE:


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