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Approaching the Gate: Meet your I-Prize Finalists – Multi-sense

June 12, 2010 - 0 Comments

We’d like to introduce you to Multi-sense, one of nine final teams in Cisco’s global I-Prize competition gunning for the $250,000 grand prize.


Team name: Multi-sense

Team country: London

Team members: One

Idea goal: Allow viewers to change the narrative direction of a film through monitoring emotional responses

Claim to fame: Only I-Prize team with a single member (that’s a lot of work!)


Multi-sense’s I-Prize submission creates a multi-platform that measures, monitors, and changes the user’s emotional responses through watching audio-visual content.


As I-Prize’s only team finalist with a single member, Multi-sense founder Keith Bound from London has created a concept for the” Future of Work”  category that enables the user/audience to change the narrative direction of a film through emotional and intuitive interaction. Allowing the viewer tobecome  storyteller, editor and director.

“[The I-Prize competition] gave me the inspiration to break through the boundaries of possibilities,” said Bound.  “It challenged my capabilities.”

Bound knows a thing or two about success and achievement. With more than twenty years experience in design, new product development and innovation, Bound holds six patents, several design awards and has had his work exhibited at the Design Council and the Science Museum (UK). Bound learn of the I-Prize competition from a colleague and decided to submit his idea as a one-man team, a true indicator of his dedication and work ethic. So where did he get the inspiration to undertake such a large project on his own? “I have a passion for making a difference in society and enjoy creative problem solving around issues that could make a difference to people’s lives,” said Bound. “Apart from inspiring me to make a difference, I thought it [I-Prize] would be a good place to challenge my ideas with input from around the world.”

Aside from his impressive work history and accolades, Bound is also passionate about soccer (his favorite team is Leicester City), traveling, cooking and going out to eat (Italian food, if you ask). Bound enjoys creative problem solving around issues to make a difference in society. If Multi-sense’s idea takes first place, Bound would like to spend some of the grand prize money improving the lives of young people in some way.

“Although I would have liked to collaborate with others, going through the process alone was an amazing experience that I will remember for many years to come,” said Bound.

As in the previous rounds, make sure to “invest” your IP points in the idea you think is most deserving to be crowned the ultimate I-Prize champion through the I-Prize community.

Stay tuned to learn about the other I-Prize finalists. Remember, on June 29 Cisco’s Chairman and CEO John Chambers will announce the winning I-Prize team and idea live on-stage from Cisco Live.



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