Cisco Blogs

Approaching the Gate: Meet your I-Prize Finalists – Team Marcaná

June 12, 2010 - 0 Comments

We’d like to introduce you to Team Marcaná, one of nine final teams in Cisco’s global I-Prize competition gunning for the $250,000 grand prize.


Team name: Team Marcaná

Team country: Uruguay

Team members: Two, cousins

Idea goal: To combine social media and love of sports

Claim to fame: Returning finalists from the first I-Prize competition


Team Marcaná’s I-Prize submission, “Soccer 3.1” creates an interactive platform providing users with the ultimate a Web2.0 experience for sports broadcasting and interaction.


As finalists from last year’s I-Prize competition, this team of two cousins from Uruguay have triumphantly returned with a fresh concept combining sports and social media in the Future of Work I-Prize idea category.

“Just imagine you are watching a Soccer World Cup game on TV, but interacting on a telepresence-like system with your friends or other fans, and being able to aggregate content provided by third parties,” said Pablo Brenner, team captain.

As a sports enthusiast, Brenner loved the idea of turning sports watching into a social experience. This concept is aimed to give viewers the feel of an actual stadium and an interactive platform to connect people from all over the world who are watching the same game.

“Sports, entrepreneurship and technology are my passion. Somehow they all come together in this project,” said Brenner

In true team spirit, Brenner credits the idea to his teammate, cousin and former roommate, Sergio Fogel. Team Marcana actively posts on their blog focusing on technology and entrepreneurship. A reader alerted the team to the first I-Prize competition and since they have submitted three ideas to the two I-Prize contests. 

Having enjoyed the process last year, the duo was excited by the challenge of becoming finalists again in hopes of winning this time. “Don’t doubt we will keep participating until we do,” said Brenner. So what would they do should they win the $250,000 grand prize in this global competition? Brenner would like to bring his teenage daughters to experience one of the main technology hubs of the world, Silicon Valley.

As in the previous rounds, make sure to “invest” your IP points in the idea you think is most deserving to be crowned the ultimate I-Prize champion through the I-Prize community.

Stay tuned to learn about the other I-Prize finalists. Remember, on June 29 Cisco’s Chairman and CEO John Chambers will announce the winning I-Prize team and idea live on-stage from Cisco Live.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.