University of Wisconsin’s athletic department has grown to become one of the most competitive programs in college athletics. Fan experience drives our department’s success. When we wanted to enhance the fan experience we turned to AT&T and Cisco®. They offered a modern, technology-driven, one-of-a-kind game day experience for Badger fans.

At Camp Randall Stadium, our fans truly experience fan excitement like no other.


Our “Jump Around” tradition shows how Badger fans really enjoy game day. Picture the entire stadium literally shaking and swaying from all the fans jumping. That’s what happens when “Jump Around” plays at the end of the third quarter.

More than 80,000 UW fans come to watch home games during the season. So when our fans told us how we can make game day even more memorable, we listened.

One of their top requests? Wi-Fi coverage and improved cell phone service.

With AT&T and Cisco® Connected Stadium Network and Cisco StadiumVision™ with high-density Wi-Fi, we now provide the ultimate game day experience. With Cisco® Connected Stadium Network, we can provide real-time, reliable access to applications and services on mobile devices simultaneously to our tens of thousands of fans, just like they requested.


Our fans love it! How do we know? With every text, tweet and post. Game day has become a social experience they share with friends and family – especially those “Jump Around” videos.

This season, every fan will have the best seat in the house. Fans can view plays from every angle and access four screens of live-streaming video on our Badger Game Day App. Every fan can get a free program as well, which is also downloadable from the app.

During the off-season, AT&T added capacity to the Distributed Antenna System (DAS) at Camp Randall. This increases LTE capacity at the venue by nearly 60%, making it even easier for fans to check stats, take selfies, text and make calls.

2016 football is right around the corner, and we’re ready. UW football is important to our fans. And our fans are important to us. Go Badgers!

Learn how you can get the ultimate fan experience at your stadium with this video: