Meet Colin – the new face of Generation C
“Colin is a 20-year-old computer science student living in London with two other students in the year 2020. He enjoys backpacking, sports, music, and gaming. He has a primary digital device (PDD) that keeps him connected 24 hours a day — at home, in transit, at school. He uses it to download and record music, video, and other content, and to keep in touch with his family, friends, and an ever-widening circle of acquaintances. His apartment is equipped with the latest wireless home technology, giving him superfast download speeds of up to 100 Mbps.”
We’ve all read about Generation X – the generation of people born from the mid-1960s to the mid-1970s – and Generation Y – the generation of people born from around 1976 to around 2000. But how much do you know about the future Generation C – a group of “connected, communicating, content-centric, computerised, community-oriented, always clicking [people who] were born after 1990 and lived their adolescent years after 2000”?
This article explores a day in a life of a typical Generation C – “Colin” – and how members of this generation will use communications technology to “access and consume information and entertainment and to interact with one another”. It also looks out the how Generation C will transform the workplace including the continued consumerisation of corporate IT and the increased virtualisation of the organisation.
Do you have any Generation C employees in your workplace and how do you ensure they feel included in the organisation? Share your thoughts below.
Do you have an Inclusion and Diversity story to share? Please send it to firstname.lastname@example.org.
To read the full article, click here