Hockey season has arrived, and millions of passionate NHL fans are gearing up to cheer on their team to the Stanley Cup title. Nowhere is that more true than at the CONSOL Energy Center in Pittsburgh, where Penguins fans are eagerly awaiting the chance to watch their team in action.
The sports fan experience has fundamentally changed in recent years to meet growing fan expectations for a more connected experience. Digitization and the Internet of Everything (IoE) is delivering on that and revolutionizing the way fans consume live sporting events, and the way sports venues present their brand. The age of digital fandom is here, and the Penguins are utilizing Cisco StadiumVision to become one of the industry leaders in creating a more digitally visually compelling and engaging experience for their fan.
At the CONSOL Energy Center, guests enjoy an exciting, immersive HD video and digital content experience on more than 780 displays. With StadiumVision, they are centrally managing all video and digital content delivery throughout the venue, customizing advertising messages and sponsor activations, and ultimately enabling new levels of revenue growth opportunities for their business and partners.
With the help of StadiumVision, CONSOL Energy Center and the Penguins realized significant gains in both the number of advertising partners, as well as concourse advertising and sponsorship revenue. And perhaps even more importantly, the Penguins consistently delivered a more memorable and impactful brand experience to their fans.