From dynamic signage to mobile innovations, to virtual reality and artificial intelligence enabled interactions, and now IoT; technology trends continue to reshape consumer and fan behaviors. Today it isn’t enough for fans to go to the game. They want an unforgettable game-day experience, from the moment they purchase their ticket, to the time the event is over. They want to be engaged and connected to every aspect of the game, including keeping up with their favorite players’ stats, friends and family, and their social media channels. And fans around the world want to be connected at all times, via various forms of unique content and brand engagement opportunities. Because of this, it’s become vital for teams and leagues to deliver these experiences, or risk losing digital consumers.
How are you embracing these opportunities? What are others in the industry doing? What can you do today to be better prepared for the next decade?
Join our upcoming #CiscoChat: “How Do You Compete for the Digital Sports Fan of 2020 and Beyond?”, on Wednesday, November 8th at 1pm PT, to learn more about these topics and share your perspectives. We’ll answer questions about digital technology and the fan experience, and discuss what the future looks like for sports and entertainment. In addition to myself (@KenMartin08), we will be joined by Jane Coles (@jane_coles), GM of Membership, Marketing, and ICT at Sydney Cricket & Sports Ground Trust, and Michael Caponigro (@mikecap724), Sports & Entertainment Marketing at Cisco.
To participate in the chat:
- Make sure you’re logged into your Twitter account.
- Search for the #CiscoChat hashtag and click on the Live tab.
- Follow the moderator’s account to participate. The Twitter chat will be moderated by Cisco Sports and Entertainment channel (@CiscoSESG), who will begin welcoming guests at 1 p.m. PT (4 p.m. ET) and posting questions for discussion.
- If you need multiple tweets to answer a question, preface each tweet with “1A,” “2A,” etc. in order to make it easier for others to follow along with the conversation.
- Be sure to use the #CiscoChat hashtag at the end of each tweet, so that others can find your contributions to the discussion.
Don’t forget to bring your own questions to the #CiscoChat. We look forward to talking with you!