Cisco Blogs

If not us, who? If not now, when?

- January 20, 2009 - 1 Comment

As Padmasree stated in her blog post on Unified Computing, “Yes.”We are in the middle of a series of disruptions, both technological and economic. On the technology front there is an increasing shift to using virtualization technologies to extend the life cycle of data centers, servers, and storage. By improving utilization faster than growth-rates assets last longer, the business can run more efficiently. At its core virtualization is about a shift from hardware definitions of system architectures to software definitions; a move from physical servers to virtual machines, a journey from the Lego-brick home-built architectures of today to the Unified Computing architectures of tomorrow This creates a disruption, and an opportunity. An opportunity to build systems architectures that embrace virtualization, that accelerate virtualization, that integrate virtualization.The current economic cycle we are in carries its own set of disruptions. IT departments are increasingly looking inward: striving to automate their own processes, achieve operational cost reductions, and return lower costs and improved productivity to the lines of business. Downturn economic cycles carry their own opportunities though – this is the optimum time to invest in change, breakaway from the competition, and implement a scalable IT systems architecture that accelerates virtualization, itself one of the biggest tools for IT operational efficiencies.One concern that every journalist, blogger, investor has brought up- “What about the nature of this business?” Every time I look at a technology market that people feel is ‘commoditized’ that market has a consistent characteristic with other ‘commoditized’ markets: a lack of innovation that creates customer value.If you create products, systems, and architectures that innovate and create customer value, in turn you will always deliver shareholder value. One thing I am certain of- Unified Computing will deliver customer value, and will be quite innovative.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. Doug, I am the VP of Sales at Sonasoft. We are located in San Jose, CA. I read the article in the New York Times regarding your pending server offering with VMware. I would like to discuss Sonasoft's Exchange email archiving solution with you as soon as possible. It is the industry's most feature rich and cost effective email archiving solution on the market today. You can send me your contact information at FYI, we have partnered with HP to provide this archiving solution on their servers and I would like to discuss this option with you as well. I look forward to hearing from you soon.Rick