Cisco Blogs

Gartner Data Center Conference 2011: Trends and Observations

December 13, 2011 - 0 Comments

Gartner Data Center 2011, London and Vegas, are over, what are the emerging trends to close out 2011 and lead into 2012? 

Cisco was actively involved in both events. The booths and speaking sessions were great opportunities to listen to the IT decision makers, evaluate emerging industry trends, and introduce the Cisco Unified Data Center.

Thanks to all of you who stopped by in person. For those of you not in attendance, here are some highlights.

Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing, Presenting Cisco Unified Data Center

Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing, Presenting Cisco Unified Data Center


Top 3 Observations from the Cisco Booth: 

1. Enterprise pain point: Less about the specifics of the technology and more about the economics of the data center, making the business case for realignment of spend. Check out Cisco VP Giuliano Di Vitantonio’s Cisco Unified Data Center: Changing the Economics of the Data Center for a deeper dive. Here’s the high-level Cisco Unified Data Center story. 


Cisco Booth at Gartner Data Center London 2011

Cisco Booth at Gartner Data Center London 2011

2. Fabric-Based Computing. Lots of interest and questions on this topic. Want to dive deeper? Check out Omar Sultan‘s Fabric blog from earlier in the year. 

3. Cisco on Cisco: The CITEIS demo by John Manville around Cisco’s Private Cloud installation drew a lot of interest and questions.  Ken Schroeder’s presentation on  CITEIS Gen 2 outlines the journey, from business case to execution. 

CITEIS Unified Management

CITEIS Unified Management


Industry Trends for 2012? (as presented by Andy Butler and Milind Govekar) 

Cloud penetration
Infrastructure convergence
Management process
Data Center density & modularity

Top 10 trends – (David Cappuccio) 

1. Evolution of virtualization (don’t save money but get more agility and flexibility and control), now client virtualization focused. 

2. Patterns and analytics (80% of data is unstructured data, analysis to look at patterns to gain a competitive advantage. Data growing 800% in 5 years). The “Collective” driving decision-making, such as sites like Yelp. 

3. Control data center energy efficiency and monitoring. Company using this to market social responsibility. Bringing facilities and IT together. 

4. Context aware computing. Providing info based on what you think they need to know based on the situation. Create mobile apps to deliver that. Search Twitter for what’s happening now. Search Google for what has already happened. 

5. Think about IT staff. T shaped. Tech breadth (value to business) vs tech depth (value to IT group). 

6. Social networking. 1.9 billion citizens (33% Facebook), twitter accounts grew 50%. Can’t ignore it. Embrace it. Use “Collective” to gain competitive advantage. 

7. Consumerization of IT is inevitable. Especially tablets. Doesn’t replace PC but there are use cases. 

8. Compute and Data Center density. What if you did a tech refresh sooner and to take advantage of the density. Smaller footprint assuming you solve cabling. No need for more floor space. 

9. Cloud computing. What can be offloaded to the cloud (not mission critical) and what to keep in the Data Center. Or turn your Data Center into private cloud. IT becomes service provider to the business. Public cloud becomes IT competition. Use hybrid cloud. IT retains control because both are used to deliver timely business value. It’s not perfect, but good enough now. 

10. Fabric computing or converged infrastructure. Problem. Who has toolset to manage this? Nobody today. Long term this great for the Data Center. Up matrix, qfabric, UCS. Fabric is future of the Data Center. Think hybrid. 

Join the conversation, follow @CiscoDC. For more coverage of the London show, read Stephen Speirs’ 4-Part blog series. 

Lend your voice to what Gartner’s defining as “the collective,” the idea of social influence on puchasing decisions up and down the stack. Other predictions from Gartner: vendor consolidation. 

What do you think? Do these trends resonate with what you’ve charted in your business?

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.