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Eye-Fi and Mobility and Storage

January 31, 2009 - 2 Comments

So being a guy who appreciates all thing Data Center, Cloud, Virtual, etc and a bit of a consumer electronics freak I was walking through Best Buy this morning. It was actually a detour from my self-assigned mission of buying the Steve Jobs wardrobe so I can look like Steve while giving presentations like Steve. To those of you who have had the misfortune of enduring some of my presentations you realize what an uphill battle this will be, and I appreciate your kind smiles and nods during my presentations. Regardless, I like public speaking (a lot) and maybe if I put a black St. Croix mock-turtleneck on it will help with my scores and reduce the snores.Notwithstanding this massive divergence from my stated goal of this entry after dashing out of the St. Croix store (mock turtleneck in hand) I journeyed to Best Buy where I get my fill of all things geek. I suppose I could go to Fry’s but I like the merchandising at Best Buy better and frankly can generally find what I need pretty quick there, although if anyone is reading you should improve the stock levels on high-end video cards- put them next to World of Warcraft… offer a bundle price. While perusing the memory cards looking for a card to fill in my Canon PowerShot SD1100 I saw something I had read a bit about, the Eye-Fi. I had a wonderful conversation about marketing and demonstrations of this product with a nice lady who is apparently interviewing with them on Monday. We chatted about some neat things they could do to make the product stand out a bit, and I would, of course, love a GPS inserted on-die but the 802.11 geo-tagging is a good start. She was doing her pre-interview research, and proceeded to sell me on the product, and then upsell me to the one that shares my photos I take directly with a web service. I must say, if the folks at Eye-Fi read this before Monday and someone is interviewing for a marketing role, she did her homework and can rep your product well. The installation was a breeze, auto-upgrading versions of the manager, seamless install, found my network, pretty snappy response times, I upgraded to get the geo-tag support because I got my iLife09 at the same time and I have over 40,000 photos in my library so knowing where I took them is kind of cool. Why am I writing this though? Because integrations like this are the future, and its starting now. Geo-tagged photos, wirelessly uploaded from anywhere in the world, stored in ‘the cloud’, accessible any where, any time, always backed up, mashed into my other web apps, linked in from my blog, commented on in Flickr, and shareable with those whom I choose to send them too. This is going to drive a lot of storage, a lot of capacity, a lot of bandwidth. I love it!dg

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  1. You are their marketing team all rolled into one. :)What is 'World of Warcraft'?

  2. Update- apparently a MacBook Pro 15 (new model, 4Gb of RAM) still takes some amount of time to do facial recognition on over 40k photos. Current timer tells me I have over 400 minutes remaining..."