Digital transformation is a concept that has been dominating the business headlines in recent years and rightfully so. By harnessing the game changing capabilities provided through the cloud, data center, mobility, analytics, security and the internet of things (IoT), businesses in every industry have proven they can now enable their employees to work and collaborate more effectively while also generating more revenue by delivering value to their customers in a faster and safer way.

But as any business and IT leader can attest, evolving one’s organization towards digital transformation is a complex process that requires far more than just simply purchasing the latest and greatest technologies. Rather, deciding what technology to purchase is the outcome of an extensive process that requires organizations to evaluate new business models, to fundamentally rethink their operating models, and to consider afresh how they measure the success of their business in light of becoming a digital organization.

Given that no two companies are alike in their path towards digital transformation, hearing diverse perspectives on how one can go about this change process can impart valuable insights and wisdom on what to consider when embarking on this organizational journey.

That is why if you are a business executive or IT leader who is starting (or in the midst of) the process towards digitally transforming your organization, then the Cisco team would like to invite you to meet us at Citrix Synergy and attend our breakout session:

SYN 152: Powering Your Digital Future with Cisco VDI

(Wed, 5/24, 9:30-10:15am, Room W311E)

Add this event to your calendar.

In this dynamic session, Robb Boyd (@robbboyd) and Lauren Malhoit (@malhoit) of the popular show, TechWiseTV, will host the IT heroes who were instrumental in the digital transformation of global companies, Lewis Brisbois and Hub International. This session will cover the following topics such as:

  • How Lewis Brisbois and Hub International defined what digital transformation meant for their business’ and what goals they wanted to achieve.
  • What challenges did the Lewis Brisbois and Hub International leadership teams have to address when preparing for their business’ digital futures.
  • Why Lewis Brisbois—the 20th largest law firm in the United States—chose Cisco hyperconverged infrastructure and Citrix VDI technology to digitally transform its business.
  • How Hub International—the 8th largest insurance broker in the world—was able to select the right infrastructure to deliver the best end-user experience to its 10,000+ employees across the world.

We are excited to attend this year’s Citrix Synergy in Orlando and we are looking forward to engaging with the business and IT leaders on this dynamic topic of digital transformation!

Attendees who RSVP to (edcho2@cisco.com) by Tuesday, May 23, 5pm EST will be eligible to win a free 13.3″ Macbook Air laptop

Click here to learn more about Cisco activities at Citrix Synergy

See you in Orlando!


Ed Cho

Product Marketing Manager

Security Product Marketing Organization