World’s Biggest Collaboration

January 12, 2012 - 0 Comments

I’ve seen how sport can inspire and bring people together, transcending boundaries and borders. It’s just the same for the organisations delivering to the Olympic and Paralympic Games. Organising London 2012 – the greatest show on Earth – requires collaboration on a grand scale.

As the official network infrastructure provider, I lead the marketing team who are helping to make the Games happen. We understand the size, complexity and hard work that’s needed – the equivalent of running 46 world championships at the same time, with no second chances.

If spinning plates was an Olympic sport, I’d be tipping the London Organising Committee of the Olympic Games (LOCOG) for gold. With everyone jostling for position, I’ve been so impressed by the way LOCOG protects sponsorship values and ensures we stay true to the ethos of the Games. Under pressure with only 200 days to go, working with LOCOG, other partners and sponsors continues to be both rewarding and challenging.

For me, all the motivation I need is being part of the team that’s at the heart of delivering London 2012. I know we’re making a crucial contribution – that’s certainly what I’ll be telling the grandchildren! Plus, we’re making the most of opportunities to work in partnership. For instance, we’ve teamed up with Deloitte and Lloyds TSB for a webinar to help HR professionals prepare for the Games. We have also been working closely with LOCOG and other Olympic partners such as BT and Transport for London to create the Business Ready 2012 LinkedIn group, which aims to help businesses realise potential opportunities and to also meet the challenges that next Summer may bring.

There are always going to be challenges given the array of stakeholders and longer lead times than any project I’ve worked on. I’ve impressed upon our internal teams they must plan ahead, in months not days. One such example is holding monthly meetings for all the agencies we’re working with. These are proving vital for information sharing, collaboration and dialogue – I might well continue this forum beyond the Games.

It’s a productive way to get creative, energetic people from different perspectives working together, which is what the Games should be all about.

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