Cisco Blogs

Transforming the Events Experience Through Collaboration

July 15, 2010 - 0 Comments

Today Cisco is introducing a new way for customers to experience, host, and participate in events through Collaboration for Events. Setting its sights on revitalizing and transforming the event business , Cisco Collaboration for Events provides customizable options for using technologies like web conferencing, telepresence and online video sharing platforms to dramatically expand an event’s reach beyond the physical venue. With these network-based technologies, organizers can conduct highly interactive physical and virtual events, more effectively measure return on investment, expedite the planning process, and attract the best speakers.

Why are we introducing Collaboration for Events now? With the pressures of globalization, increased competition, growing complexity, and the continually accelerating information explosion, the need for employees, customers, and partners to come together, exchange knowledge, gain fresh perspectives, network, and nurture relationships has never been greater.  However, despite the opportunity for collaboration within meetings and events – and the resulting benefits – many organizations question whether traditional events deliver business impact commensurate with their costs.  These activities represent a significant investment, with annual spending exceeding $200 billion for large meetings and events and business leaders are looking for greater impact for the investment dollars.

Collaboration for Events offers tremendous opportunities to improve the business impact of meetings and events while helping to significantly reduce costs. For example, in this video, PJ Boatwright, vice president of Events at Fortune said that through the Cisco Collaboration for Events experience, they are extending the duration of the BRAINSTORM Green conference from three days to a full year. Additionally, Cisco’s own experiences have proven that these types of events can expand the audience, deliver a more tailored and compelling event experience, maintain or improve communications effectiveness, reduce environmental impact, boost productivity, and save millions of dollars. 

Based on our experiences across dozens of events, Cisco’s global consultancy organization, the Internet Business Solutions Group, has developed a whitepaper highlighting a strategic events framework that can help customers understand what Collaboration for Events can do for their organizations, successes other companies have had, and a step-by-step process on how to get started.

To hear more on how collaboration technologies from Cisco can help transform events, click on the Collaboration for Events link above, or watch this video.


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