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Social Software That’s Appealing to Business

In business it’s not easy to get everyone to agree, but one thing we all know is this:  whatever helps us finish work faster and do it better is a good thing.  One kind of collaboration technology promises to deliver just that –  enterprise social software – but not all platforms are created equally.

New products are popping up that add a layer of “social” capabilities to existing software – enabling comments, reviews or ranking in software applications, services and mashups, for example. But is this really social collaboration?

In the video below, I share my perspective on what businesses require in enterprise social software, and what will drive full adoption for it among people at work.


  • Companies must compare best-of-breed approaches to software that integrate existing tools and applications
  • Enterprise social software becomes more valuable as it combines unified communications and enterprise content management
  • Cisco Quad has become more relevant to business because it is woven into the business processes that make an organization run

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