New Research Highlights Diverse Benefits of Telepresence
You’ve probably heard how telepresence is helping businesses reduce the cost of travel by millions of dollars. It’s one of the most commonly discussed and proven benefits of the technology because it’s quantifiable. But if you ask anyone who uses the technology regularly, rarely do they talk about the cost savings. Rather, you’ll hear stories about how video collaboration helped a team come to a decision faster, or how the technology enhanced the trust between a supplier and vendor.
While cost savings is a typical driving factor for telepresence investments, it’s the many other benefits that manifest as a result of usage that prove to hold the most value. In an effort to show the variety of benefits that video collaboration technologies like telepresence deliver, such as improving work-life balance, increasing productivity and reducing confusion, Cisco commissioned a global study to uncover end user perceptions of telepresence and video conferencing in the work place. The research, announced today, polled an internationally representative sample of workers from 12 key markets and found dramatic differences between how users and nonusers of the technology perceive the various benefits.
While there were many surprising and interesting findings from the research, key takeaways include:
- There are significant gaps between user and nonuser perceptions of the benefits of telepresence and video conferencing. For example, 90% of frequent users say the technologies save them at least two hours of valuable work time a week; yet only 1/3 of nonusers believed they could save any time using the technology.
- Both users and nonusers recognize the value of video collaboration technologies, but workers who frequently use telepresence and video conferencing overwhelmingly value a wider swath of benefits that are more evident from usage – proving seeing is believing. Find out how respondents ranked the top benefits here.
- The perception and use of telepresence and video conferencing varies widely among nations, with workers in China consistently ranking highest in terms of usage and perceived benefits. See perceptions of video collaboration in 12 countries here.
This study provides valuable insight into how video collaboration is transforming the way people work and communicate. While not everyone has access to telepresence and video conferencing yet, it is clear that there is demand. This demand coupled with the significantly improved and diversified technology, and declining costs make a strong case for the projected market growth. It is only a matter of time before workers who don’t have access to the technology, or only have the occasional opportunity to use it, can experience the many benefits of the visually enabled workplace everyday.
What do you think the benefits of telepresence are? Leave a comment and let us know!