I’m tired of TelePresence elitism, are you?
By David Hsieh, vice president of marketing, emerging technologies, Cisco.If I got a nickel every time someone says “Telepresence is great, but it’s only for top executives” I could solve the economic crisis single handed. There is this perception that telepresence is like a GulfStream jet or a luxury perk for executives — As if a great experience must only be for the high and mighty. Whoever is promoting this notion of telepresence elitism is sadly mistaken because the data shows otherwise.Cisco TelePresence customers typically average 4-5 hours of use per system per day and they report that the majority of the usage is from middle managers in the company. By the way, research shows that this means for most companies the cost per hour of usage is cheaper than inferior experiences like video conferencing. Within Cisco we hold approximately 4500 meetings via Cisco TelePresence every week. Our users come from every level of the company and every department. It’s not just executives.I’d like your help to dispel this view that telepresence is only for executives and that everyone else (meaning you and me) somehow deserve a lower quality of experience. Here’s what I’d like you to do:If you are a Cisco TelePresence user and you’re not an executive, we’d like to know how you use TelePresence in your job. Leave a comment and if we can follow up with you, include your email.If you have an idea about how we could make Cisco TelePresence even more accessible to anyone, anywhere, leave a comment and if we can follow up with you, include your email.We’ve got some pretty good ideas already, and we’ll be sharing them soon so stay tuned!