Cisco Blogs

Digital Signage: Cisco’s Perspective on the Industry and What’s Next

Earlier this year, Cisco was named the market leader in digital signage by  Frost and Sullivan. With our broad customer base and large IT & AV partner ecosystem, this places Cisco in a unique position to have insight into emerging digital signage trends and customer needs. Digital signage is more than just a targeted advertising device; it becoming one of many video applications considered in enterprise video strategies and it’s an interactive communications tool to speed information across a large campus and increase collaboration within an organization.

For example, Northern Virginia Community College (NOVA) deployed Cisco Digital Signs as part of an emergency preparedness initiative. With over 100 Cisco Digital Signs across multiple campuses and sites, NOVA was able to respond quickly during a campus shooting: they used a customized front-end web interface, accessible from campus safety officials’ mobile devices, to display emergency content to all the screens. In just a few clicks, all screens instantly switched to the emergency messaging.

In the video below, I highlight some of the established signage trends that we are seeing across multiple industries, as well as new use cases for digital signage that continue to add value to customer deployments.

How is your organization using video and digital signage? Please let us know in the comments below.

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  1. Hi Nadee, thanks for the response one of our customer was asking us on Wimax support. We have suggested him to go with cisco 802.11 controler and Aironet 12xx AP as the access to the wifi while Wimax looks to soon for us.

  2. What is next and what is ahead of us is an interesting question would cisco support Wimax for this?

    • Hi, and thanks for your question. Our Cisco Digital Media Players (DMPs) currently support 802.11 b/g wireless, to enable customers with additional flexibility to easily deploy and relocate digital signs in their campus environments. However, we currently do not have any plans to support WiMax for our digital signage solution.