Digital Signage: Cisco’s Perspective on the Industry and What’s Next
Earlier this year, Cisco was named the market leader in digital signage by Frost and Sullivan. With our broad customer base and large IT & AV partner ecosystem, this places Cisco in a unique position to have insight into emerging digital signage trends and customer needs. Digital signage is more than just a targeted advertising device; it becoming one of many video applications considered in enterprise video strategies and it’s an interactive communications tool to speed information across a large campus and increase collaboration within an organization.
For example, Northern Virginia Community College (NOVA) deployed Cisco Digital Signs as part of an emergency preparedness initiative. With over 100 Cisco Digital Signs across multiple campuses and sites, NOVA was able to respond quickly during a campus shooting: they used a customized front-end web interface, accessible from campus safety officials’ mobile devices, to display emergency content to all the screens. In just a few clicks, all screens instantly switched to the emergency messaging.
In the video below, I highlight some of the established signage trends that we are seeing across multiple industries, as well as new use cases for digital signage that continue to add value to customer deployments.
How is your organization using video and digital signage? Please let us know in the comments below.