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How 3D Will Impact the Growth of Digital TV

January 9, 2013 - 0 Comments

Michele Baker CuthbertBy Michele Baker-Cuthbert, Guest Columnist

Remember the early days of 3-D movies as a kid and watching the classics, like the Creature from the Black Lagoon as it terrorized people from under water?

Whenever Hollywood comes out with a new 3-D movie, people get excited to attend due to the thrill of the movie. Many users consider the difference in experience between in-theatre vs at-home.

According to Cisco’s VNI Service Adoption research, time-delayed TV will be the most highly penetrated digital television service with 92.5 million users (60% of digital TV households) in North America. Can you imagine putting the Creature of the Black Lagoon on a time-delay to watch it just at the right time?

3D-glassesIt seems though that the end of 3-D glasses is quickly approaching. New technology is being studied that eliminates the need for glasses.

Without the glasses, people only see blurry images in a 3-D movie because the projector is actually showing the movie two times on the same screen.

The glasses provide one of the projectors to show the movie in one eye and the other projector to go to the other eye which creates the illusion that the movie is popping out at you.

This new technology is similar to the slats of venetian blinds.  It allows one part of the movie to be projected at the screen to go to the left eye and another part of the movie to go directly to the right eye, thus causing a 3-D affect just like in real life.

Now, if our eyes weren’t spaced apart like they are, this technology would never work, but luckily for us, we do not have to worry about that.

Fortunately for us, Louis Lumiere was wrong when he said “the cinema is an invention without a future” when he invented one of the first motion picture cameras in 1895.

More forward-looking changes in next-gen entertainment is digital television. The entertainment industry is all about evolution and as we look to the future we can expect to see less 3-D glasses and more benefits of digital television such as time-delayed TV and Video-on-Demand.

Michele is CEO of Baker Creative. She has 20+ years of experience working with leading brands including The Gap, Columbus College of Art and Design, Pet People, Colliers International and Proven Winners just to name a few. She and her team have created award-winning published work for a diverse group of clients all with unique communications challenges. 

Connect with Michele @BakerCreative, blog

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