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Video Is Shifting the Dynamics of Traditional Business Operations

January 25, 2011 - 1 Comment

A Message from Toby Larsen

As the former CIO of Tandberg, I know firsthand the tangible benefits that video can bring to a business.  Tandberg was really a company built around the use of video.  Our network architecture, communication infrastructure and dial plans were designed for mass deployment of video, and the efficiencies that came along with it.  Our use of video vastly exceeded that of traditional voice services and textual communication.

Video is also transforming the way business is conducted at Cisco.  I see it every day through a variety of solutions including WebEx conferencing, TelePresence, digital media signage, and Tandberg products. Ultimately, visual communication is about scaling human talent – doing more with less.  By combining our borderless networks with cloud computing and services, as well as visual and unified communications, we are truly enabling collaboration with anyone, anywhere.  In doing so, we are actually virtualizing our organization and processes, moving our business from place to space.

Our video solutions have shifted the dynamics of traditional business operations, enabling a networked and much more dynamic business architecture that offers unprecedented reach, range, pace and productivity through the power of collaboration with anyone, anywhere.  We can transcend geographies, and the associated travel cost, while still holding personal and productive meetings with customers. We can scale our knowledge and bring our expertise to every corner of the world, by doing so we increase productivity and speed up our decision making. We use digital signage to impart news, events, and timely messages to employees at campuses and offices worldwide. Video has enhanced the breadth and depth of learning at Cisco, and it is at the heart of enterprise social networking and collaboration.  This is taking our employees and clients to a whole new level of communication, productivity, and innovative ways of doing business.

I’ll be discussing the internal benefits of business video at this year’s Cisco Live in London January 31 through February 3.  Other technical breakout sessions presented by my colleagues include data center and the private cloud, green IT, Cisco on Cisco, borderless networks, and unified communications. Hope to see you there!

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