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Measuring the Unmeasurable with Video Analytics

January 27, 2009 - 1 Comment

The NRF (National Retail Federation Show) in New York last week had a ton of innovation. It was a much more technology laden conference than I would have expected despite the fact that it is one of the best ‘business oriented’ conferences around. The show floor was huge and packed. Packed with vendors of course…but a few less customers this year given the challenging economy. The overwhelming focus within every discussion was around the need to focus on investments that would not only bring measurable results but also bring them in the short term. I will be trickling out video that we captured at the event as things get edited. Scopix Solutions was in our Cisco ‘Connected Retail’ booth and had a small crowd consistently hovering as they were doing something that I did not know was even possible. They were offering a system that used IP Video Surveillance cameras in a retail store to measure things that quite frankly I did not think ‘could’ be measured. How long customers were standing in line, how long did it take for an available associate to assist a customer looking for help. This is really cool advanced video analytics that allow almost real time, distributed monitoring across an entire network of stores. You can watch the video here and/or receive it when it gets pushed on our BizWise podcast channel. So how would you describe the challenge to be overcome? From the Scopix website:Retail chains face the daunting task of supervising operations across hundreds or thousands of stores. To succeed in this competitive industry, leadership must constantly ask the following questions: * Are practices effectively and consistently executed on a company-wide basis? * Is the customer shopping experience what it was designed to be? * Are promotions, pricing and events implemented according to predefined criteria established by headquarters? * Are performance measurements available to give timely feedback to stores so that gaps can be corected as they occur? (or does the info simply arrive too late?)Joe Sagrati, a Cisco Account Manager who is working through what appears to be a very promising trial of this solution with Cabelas. (I will have an interview we did with Cabela’s out soon).

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  1. Thats a really awesome thing they created.. Too bad here, in Moldova it wont be used soon.