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Michelle Chiantera

Michelle Chiantera led a team of marketers who were in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team delivered an amazing customer experience through marketing innovation and cutting-edge technology. Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect, but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.

Articles

April 24, 2018

PARTNER

Fresh Ingredients to Sweeten Your Marketing Recipe

Michelle Chiantera dives into two new marketing tactics marketers need to explore to help maintain brand relevance as we navigate the increasingly dynamic marketing landscape.

March 27, 2018

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Marketing Tactics That Won’t Fade Away in the Post-Digital World

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.

February 21, 2018

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The Experience Economy – The Customer Comes First

To enable deeper experiential engagements, a customized experience is required for each customer. The ability to feel that intimacy online and in-person is important for marketing campaigns to be successful.

February 13, 2018

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10 Cisco Leaders Have Been Named as CRN’s 2018 Top Channel Chiefs

CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.

January 30, 2018

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The 2017 Digital Customer Is Not “So Yesterday”

Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.

January 17, 2018

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The Next Generation of Borderless Business

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

December 18, 2017

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Santa’s Best Kept (Digital) Secret

How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.

November 29, 2017

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The Future of Customer Experience Isn’t All Digital

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]

September 14, 2017

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25 Ways to Celebrate a 25th Anniversary

I’d be willing to bet the first thing that popped into many of your heads is to go somewhere new or exotic. You’d be able to experience something life-changing and reflect on the past 25 years – all while continuing to grow and learn about one another. For Cisco and Dimension Data’s anniversary, that’s exactly […]