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Michelle Chiantera

Michelle Chiantera led a team of marketers who were in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team delivered an amazing customer experience through marketing innovation and cutting-edge technology. Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect, but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.

Articles

April 24, 2018

PARTNER

Fresh Ingredients to Sweeten Your Marketing Recipe

2 min read

Michelle Chiantera dives into two new marketing tactics marketers need to explore to help maintain brand relevance as we navigate the increasingly dynamic marketing landscape.

March 27, 2018

PARTNER

Marketing Tactics That Won’t Fade Away in the Post-Digital World

3 min read

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.

February 21, 2018

PARTNER

The Experience Economy – The Customer Comes First

3 min read

To enable deeper experiential engagements, a customized experience is required for each customer. The ability to feel that intimacy online and in-person is important for marketing campaigns to be successful.

February 13, 2018

PARTNER

10 Cisco Leaders Have Been Named as CRN’s 2018 Top Channel Chiefs

1 min read

CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.

January 30, 2018

PARTNER

The 2017 Digital Customer Is Not “So Yesterday”

3 min read

Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.

January 17, 2018

PARTNER

The Next Generation of Borderless Business

3 min read

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

December 18, 2017

PARTNER

Santa’s Best Kept (Digital) Secret

3 min read

How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.

November 29, 2017

PARTNER

The Future of Customer Experience Isn’t All Digital

3 min read

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]

September 14, 2017

PARTNER

25 Ways to Celebrate a 25th Anniversary

2 min read

I’d be willing to bet the first thing that popped into many of your heads is to go somewhere new or exotic. You’d be able to experience something life-changing and reflect on the past 25 years – all while continuing to grow and learn about one another. For Cisco and Dimension Data’s anniversary, that’s exactly […]

July 26, 2017

PARTNER

The Network. Intuitive. What it Means for Marketers.

3 min read

News flash. We had some big news recently. You’ve probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly...

May 17, 2017

PARTNER

10 Cisco Leaders Recognized as CRN’s 2017 Women of the Channel

2 min read

Our leaders are extremely committed to our partner community, and their success powers our team to work harder, innovate faster and drive meaningful business results. And it shows.

April 28, 2017

PARTNER

And the award goes to… meet the 7 Marketing Velocity Innovators of 2017

1 min read

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital,...

April 17, 2017

PARTNER

Growing at the Speed of Marketing Velocity

2 min read

The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that...

April 5, 2017

PARTNER

Care. Where it’s needed most.

2 min read

True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was clear how fast a treatable health condition could become […]

December 7, 2016

PARTNER

Are You Taking Full Advantage of Digital Marketing Opportunities?

2 min read

You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings available throughout the ENGAGE […]

November 15, 2016

PARTNER

How One Company Saw the Light on Digital Marketing

3 min read

Disrupt or be disrupted. Implementing digital marketing will change the way your customers see you. Read what guest blogger Susan Andersen, Director of Marketing, ShoreGroup did to change the winds of success to their favor.   Three years ago, our company realized we needed a change. ShoreGroup is a managed services company headquartered in New […]

October 18, 2016

PARTNER

Reach Digital Natives by Blending Sales and Marketing

2 min read

NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s...

October 27, 2016

PARTNER

How To Be the Thought Leader Your Customers are Looking For

4 min read

Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers.   To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now let me explain what I […]